VC backed e-commerce startup focused on connecting students with music teachers.

Led the process to build the user experience process from the ground up, resulting in improved conversion rate, and customer engagement.

Implemented usability testing protocols for all major projects.

Coordinated with stakeholders to identify project goals and objectives.

Provided design strategy and oversight of TakeLessons marketing and product initiatives.

Rebranded and redesigned multiple platforms within the company including a custom CRM, e-commerce portal, and personalized student accounts.

Result:

Increased leads by 90%, Sales by 37%, and total collected revenue by 36%

Successfully increased user engagement and internal productivity.