I design the Google Shopping experiences for merchants and consumers:

• Agentic Shopping / Universal Commerce Protocol (UCP)

• Promotions and Loyalty

• Shopping Videos

I design the personalized shopping experience that leverages machine learning algorithms and stylists' expertise. The experience is differentiated from traditional e-commerce and it empowers shoppers to locate their new favorite styles effortlessly.

The UX space that I own, across iOS, web, and Android platforms:

• Personalized search

• Visitor shopping

• Checkout

• Shop by brand and influencer

• Shopping category taxonomy

• Styling service design (cross-pillar initiatives)

Led the design of Stitch Fix Freestyle and drove the E2E UX strategy for key initiatives including shop by departments, brands, and influencers.

• Design owner of the core SigFig investment experience. Led the design of multiple products that are integrated with large financial institutions. Increased signup conversion and total assets under management significantly.

• Led the design and user research for multiple new investment products. Rapidly prototyped and tested the solutions. Used user research findings to drive product strategies and business conversations.

• Mentored and managed other designers in the team.

• Run SigFig design critique every day

• Trained the product team about accessibility (ADA) and ensured our design components are ADA-compliant.

• Led the UX design of multiple cloud products and iterated interaction and visual

design solutions rapidly in the scrum process

• Refined the workflows and use cases with product managers and system

architects by conducting user research and usability studies

• Defined and evangelized the common UX of Red Hat products by contributing

design patterns to PatternFly.org, a UI framework for enterprise web apps

• Planned and coordinated the activities in the product life cycle, and bridged the

gap between various global teams