# Joseph Krilanovich > Design Systems @ Credit Karma Location: San Francisco, California, United States Profile: https://flows.cv/josephkrilanovich As the Head of Design Systems at eBay, I lead a team of talented designers and developers to create eBay's first cross-platform, mobile-first, unified design system. I have over 20 years of experience in user experience, interaction design, and user interface design, and I am passionate about simplifying complex problems and delivering intuitive and elegant solutions. My strengths include hands-on end-to-end product design execution, as well as design leadership and team management. I have worked with seed-funded startups and established companies, and I have helped grow and mentor design organizations of various sizes and scopes. I am always drawn to ideas that inspire and challenge me, and I seek opportunities to contribute to the design vision, help shape the future of the product, and build something that lasts and thrives. ## Work Experience ### Senior Staff Product Designer @ Credit Karma Jan 2025 – Present Shaping Credit Karma's product design vision through a design systems lens to evolve the visual language for our 100M+ users. ### Chief Design Officer @ Linqto Jan 2024 – Jan 2025 | San Francisco Bay Area • Head of Design at Linqto with a mission to democratize private equity investing • Lead and mentor high-performing teams of UX, brand, and systems designers and managers • Partner with product, engineering, and marketing to align design with broader business objectives • Authored AI strategy for building Linqto.ai ### Head of Design Systems @ eBay Jan 2017 – Jan 2024 | San Francisco Bay Area • Head of Design Systems at eBay on the OneExperience team • Led the creation of eBay’s first cross-platform, mobile-first, unified design across brand and product • Directed a multidisciplinary team of UX, systems, motion, brand and principal designers • Part of the Design Mentor program, eBay Internship Program, and Inneract Project ### Director of Design @ Metabiota Jan 2016 – Jan 2017 • Head of Design for a Google Ventures backed science startup looking to predict pandemics • Managed and scaled a distributed team of designers • Oversaw recruitment, mentor programs and talent development • Provided creative direction for a complete rebrand • Established a uniform product style-guide with detailed documentation and components • Integrated agile methodologies to seamlessly embed design within the development process ### Director of Design @ HOVER Inc. Jan 2015 – Jan 2016 | San Francisco Bay Area • Refreshed brand strategy • Completely rebuilt and redesigned IOS and Android apps to align with new brand • Orchestrated comprehensive branding and strategy exercises with senior leadership • Set product roadmap and vision contributing to significant revenue and user growth • Developed internal productivity tools for 3D modeling, enhancing efficiency ### UX Lead, BitTorrent Bundles @ BitTorrent Jan 2013 – Jan 2015 | San Francisco Bay Area • Led design initiatives for three product teams (visual and UX design) • Developed the interaction design for the first pay-what-you-want torrent with Thom Yorke • Ensured consistency across BitTorrent Bundle’s web and mobile products • Led weekly user research sessions in person • Contributed to product strategy and vision as a core member of the leadership team • Fostered a culture of design excellence across the organization through mentorship ### Director of Product @ Tripping International Jan 2011 – Jan 2013 • Executed a full product and brand relaunch—earning media acclaim and doubling membership • Delivered end-to-end product strategy, visual design, and front-end development that fueled a rapidly growing revenue stream • Co-authored algorithmic search weighting ### Principal | Creative Director @ JK Design Jan 2003 – Jan 2010 • Delivered brand identity, web development, and user experience design for clients including Ventura County, TD Bank, Sonoma County, and various Bay Area startups • Provided integrated services spanning brand & identity design, digital engagement, social media, SEO, and mobile app design ## Education ### BA in Applied Art and Design California Polytechnic State University-San Luis Obispo Jan 1993 – Jan 1997 ### Soquel High ## Contact & Social - LinkedIn: https://linkedin.com/in/josephkrilanovich - Portfolio: http://www.getjk.com --- Source: https://flows.cv/josephkrilanovich JSON Resume: https://flows.cv/josephkrilanovich/resume.json Last updated: 2026-03-30