# Joseph Liu, CSPO > UX Design Lead, VP at U.S. Bank Location: San Francisco Bay Area, United States Profile: https://flows.cv/josephliucspo Principal-track Product Designer | Self-Serve & Support-Cost Reduction for Fin Tech & SaaS. ## Work Experience ### Senior User Experience Architect, Conversational Designer @ U.S. Bank Jan 2022 – Present ### User Experience Designer @ U.S. Bank Jan 2020 – Jan 2022 | San Francisco, California, United States ### Product Designer @ Wells Fargo Jan 2019 – Jan 2020 | San Francisco Bay Area Lead product designer on the Affluent Digital Connections Project ### Senior Product Designer @ Wells Fargo Innovation Group Jan 2019 – Jan 2019 | San Francisco, California • Work with Product Owners and Feature Teams to write user stories, define acceptance criteria and clearly communicate UI/UX requirements to developers ### User Experience Designer @ U.S. Bank Jan 2018 – Jan 2019 | San Francisco, California Worked on Omnichannel UX team on web and mobile platforms. • Lead design new help and support features on iOS app • Worked with Product Mangers and Line of Business to scope and review solutions together prior to user research and delivery in production sprint • Designed bank’s first voice assistance concepts ### UX Designer @ Self-Employed Jan 2016 – Jan 2017 | San Francisco Bay Area UX consultant for agencies, startups, and companies. Responsibilities include the design of web and native apps, user research, information architecture, interaction design, user flows, task flows, wireframes, visual design, and specifications for implementation. ### UX Designer @ Replicon Jan 2014 – Jan 2016 | Redwood City, Ca Collaborated with product managers and developers to design and implement enterprise time tracking solutions from end to end on web and mobile platforms. • Assisted in the redesigned of our mobile app to include project time entry tracking • Applied user-center design principles for the development of time tracking and payroll products • Coordinated and led customer research with product team against projects and improved usability ### UX Designer @ Freelance Jan 2013 – Jan 2014 Freelance UX designer for agencies. Responsibilities include design of web and native apps, user research, information architecture, interaction design, user flows, task flows, wireframes, visual design, and specifications for implementation. ### Jr. Visual UX Designer @ Kno, Inc. Jan 2012 – Jan 2013 • Designed UI elements for Android, iPad, Windows 8 and Web app • Designed new web app interface to the optimize studying experience (Pending release) • Designed marketing email templates and other special programs • Created and tested paper prototypes to optimize layout of features and tools • Worked in fast moving agile (scrum) environment • Solved visual and interaction design problems on the whiteboard during team stand ups meetings Wireframed website concepts for website redesign ### Creative Production Assistant @ SellPoint, Inc. Jan 2010 – Jan 2012 • Developed and streamlined web accessibility workflows for the Creative Services team • Developed and documented a new process for making mobile videos web accessible, substantially improving the workflow • Streamlined the production process for encoding all product tour videos • Routinely produce and transcribe videos and troubleshoot accessible product tours • Produce HTML content, encode videos, and QA photography and other digital media assets from vendors ## Education ### BA in Design Studies San José State University ## Contact & Social - LinkedIn: https://linkedin.com/in/joseph-liu-cspo-9a607941 --- Source: https://flows.cv/josephliucspo JSON Resume: https://flows.cv/josephliucspo/resume.json Last updated: 2026-03-25