# Joseph Morales

> UX Designer | Design Systems

Location: San Francisco, California, United States
Profile: https://flows.cv/josephmorales

I’m a UX UI Designer based in Mexico City. Five years ago I decided to start professionally with my graphic design path, creating a several number of brands and all kind of products. During this time —the last 3 years, actually—I’ve been forming and working as a Product Designer.

## Work Experience
### Senior Web Designer (UX) @ Sequoia
Jan 2025 – Present | San Francisco Bay Area

### UX Designer @ Keep
Jan 2023 – Jan 2025

### UX Designer @ Conekta
Jan 2022 – Jan 2023 | Mexico
During my time at Conekta, I collaborated closely with the marketing team to lead a comprehensive redesign of the brand and design system. This work was grounded in user interviews, data-driven research, and feedback sessions with both internal and external stakeholders. These insights guided us in redefining the website experience—making it more visually engaging, intuitive, and clearly aligned with the product’s value proposition.

In parallel, I worked in several business initiatives driven by UX opportunities, working cross-functionally to align product, design, and engineering goals. Notable projects included the Sidebar Redesign, Dashboard Revamp, Chargeback Dashboard, and the Checkout iFrame—each aimed at enhancing usability and delivering a more seamless user experience.

### Co-Founder @ Oficina Ensamble
Jan 2020 – Jan 2023 | Mexico City Metropolitan Area

### Sr. Designer @ GAIA Design
Jan 2021 – Jan 2022

### Designer @ VICE Media
Jan 2019 – Jan 2019 | Mexico

### Photographer @ Calvin Klein
Jan 2018 – Jan 2019


## Education
### Associate of Arts - AA in Photography
Universidad Veracruzana

### Cinematography and Film/Video Production
Universidad Mayor


## Contact & Social
- LinkedIn: https://linkedin.com/in/jsphmorales

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Source: https://flows.cv/josephmorales
JSON Resume: https://flows.cv/josephmorales/resume.json
Last updated: 2026-04-13