# Joseph Pacheco

> Product Designer | ex-Disney, Google | Turning complex ideas into simple, user-driven solutions

Location: San Francisco, California, United States
Profile: https://flows.cv/josephpacheco

I enjoy solving complex problems, collaborating across teams, and creating user driven experiences.

## Work Experience
### Creative Director/Founder @ Napkin Studios
Jan 2024 – Present
I lead Napkin Studios, a design studio that helps early-stage startups go from zero to launch. We provide end-to-end branding, UX strategy, product design, prototyping, and marketing assets to bring ideas to life across a wide range of industries, including finance, healthcare, marketplaces, and wellness. I design MVPs, web and mobile apps, and platform tools—grounding every decision in user research, market analysis, and rapid testing. I build scalable design systems from scratch and work closely with CEOs, CROs, PMs, engineers, and data scientists to ship fast, iterate with purpose, and grow with clarity.

### Lead Product Designer @ AKQA Leap
Jan 2016 – Jan 2024 | San Francisco Bay Area
Designed and launched impactful digital products for major brands, driving user engagement and business growth. Led strategic product design initiatives and collaborated closely with engineering, marketing, and product teams to ensure seamless execution. 

Designed and launched digital experiences for high-profile clients, including Google, Mayo Clinic, Medable, and Spotify, with a focus on UX/UI, interaction design, and accessibility.

- Partnered with engineering, product, and marketing to ensure cohesive branding and design consistency across platforms.

- Facilitated stakeholder reviews and cross-functional workshops to prioritize product roadmap decisions based on user insights and data.

### Digital Communications Design Volunteer @ Human Rights Campaign
Jan 2018 – Jan 2018 | San Francisco Bay Area

### Senior Digital Designer @ Disney Interactive
Jan 2015 – Jan 2016 | Seattle, Washington
Worked on UX/UI design for Disneyland mobile apps across iOS and Android, supporting international launches in Paris, Shanghai, and Tokyo. Developed scalable design systems and high-fidelity prototypes that boosted engagement and improved team workflows. Contributed to award-winning experiences that drove a significant increase in app downloads and user satisfaction.

### Visual Designer @ TD Ameritrade
Jan 2013 – Jan 2014 | Draper, Utah

### Branding and Marketing @ Fatali Gallery
Jan 2011 – Jan 2012
Provide analysis, solutions and general marketing expertise to help successfully sell products. Developed and helped implement strategies for both be and existing products, and influence all phases of marketing, from design and distribution decisions to advertising and public relations messaging.

### Instructional Designer @ Overstock.com
Jan 2010 – Jan 2011
-Created Computer Based Trainings. 

-Developed and designed new web interfaces, layouts and site graphics.

-Created and Designed test web sites for sales as well as demonstration purposes.

-Responsible for quality assurance of finished websites including the validation of web forms and links.


## Contact & Social
- LinkedIn: https://linkedin.com/in/joseph-pacheco-77601446
- Portfolio: https://napkin-studios.com

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Source: https://flows.cv/josephpacheco
JSON Resume: https://flows.cv/josephpacheco/resume.json
Last updated: 2026-04-13