Lead a product management team reporting to the SVP and CEO, focused on identifying, validating, and launching new market opportunities.

Defined multi-year product strategy across 24 new lines of business, spanning hardware, software, and services.

Served as lead for the Forcite Helmet acquisition, integrating new capabilities and defining first product entry for GoPro into this category.

Conceived and launched the Open GoPro API, enabling external developers, partners, and programmatic control — expanding the GoPro ecosystem.

Developed and pitched HERO10 Bones, establishing GoPro’s entry into the FPV drone category.

Led early-stage product incubation efforts focused on new form factors, use cases, and enabling technologies.

Directed cross-functional teams across design, engineering, and operations to explore and de-risk new concepts.

Delivered 25+ accessories and systems that scaled into an average of $145M in annual revenue.

Developed the Karma Grip stabilization system, collaborating closely with the aerial and camera platforms teams.

Owned end-to-end concept development for accessories that extended the core platform.

Invented and designed the 3-Way camera accessory, which achieved $148M in cumulative sales.