# Josh Druker

> Product Strategy & Platform Leader | New Markets, Hardware + Software | Cross-Functional Execution

Location: Redwood City, California, United States
Profile: https://flows.cv/joshdruker

I’m a product leader and inventor with 25+ years of experience building and scaling hardware and software products in ambiguous, high-impact spaces. My work focuses on identifying new opportunities, defining clear product strategy, and aligning cross-functional teams to execute at scale.

I’ve created 150 patents that have collectively driven more than $1B in revenue across consumer electronics, imaging systems, wearables, and accessories. I’ve operated at the intersection of product, design, and engineering, helping organizations move from early signal to building platforms and businesses.

At GoPro, I lead new market product strategy, working closely with executive leadership to explore, validate, and launch new lines of business. This includes platform thinking, ecosystem development, and defining points of entry that extend core capabilities into adjacent markets.

Previously, I’ve led advanced concept teams, incubated early-stage products, and delivered systems that scaled from initial prototypes to globally deployed offerings. I’m especially effective in environments where the path forward isn’t obvious and success depends on clarity of thinking, strong collaboration, and sound product judgment.

I’m motivated by work that blends technical depth with customer empathy, and I enjoy partnering with teams that value rigor, curiosity, and long-term impact.

## Work Experience
### Director of Product Management - New Markets @ GoPro
Jan 2019 – Present | San Mateo, California, United States
Lead a product management team reporting to the SVP and CEO, focused on identifying, validating, and launching new market opportunities.

Defined multi-year product strategy across 24 new lines of business, spanning hardware, software, and services.

Served as lead for the Forcite Helmet acquisition, integrating new capabilities and defining first product entry for GoPro into this category.

Conceived and launched the Open GoPro API, enabling external developers, partners, and programmatic control — expanding the GoPro ecosystem.

Developed and pitched HERO10 Bones, establishing GoPro’s entry into the FPV drone category.

### Director of Advanced Concepts, Product Design Group @ GoPro
Jan 2014 – Jan 2019 | San Mateo, CA
Led early-stage product incubation efforts focused on new form factors, use cases, and enabling technologies.

Directed cross-functional teams across design, engineering, and operations to explore and de-risk new concepts.

Delivered 25+ accessories and systems that scaled into an average of $145M in annual revenue.

Developed the Karma Grip stabilization system, collaborating closely with the aerial and camera platforms teams.

### Senior Product Designer - Advanced Concepts @ GoPro
Jan 2012 – Jan 2014 | Half Moon Bay, California
Owned end-to-end concept development for accessories that extended the core platform.

Invented and designed the 3-Way camera accessory, which achieved $148M in cumulative sales.

### Principal Industrial Designer @ Speck Design
Jan 2005 – Jan 2012 | Palo Alto, CA

### Junior and Senior Industrial Designer @ Hiemstra Product Development
Jan 1997 – Jan 2005 | San Francisco, CA


## Education
### BFA in Industrial Design
University of Michigan


## Contact & Social
- LinkedIn: https://linkedin.com/in/josh-druker-5b81ba1

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Source: https://flows.cv/joshdruker
JSON Resume: https://flows.cv/joshdruker/resume.json
Last updated: 2026-04-05