We lead the development of LinkedIn’s GTM platform, powering key monetization, payments, support, and enterprise experiences. Our work includes chat based AI Agents, a scalable checkout and purchasing platform, self-serve subscription, contract, and payments management, Support & Learning Help Centers, and high-impact tools for enterprise sales and support teams.

Led end-to-end design for a complete overhaul of LinkedIn’s B2C and B2B self-serve payments and purchasing experiences—modernizing checkout flows, improving conversion, and enabling scalable monetization across global markets.

Led the design efforts on Fundbox Pay, a B2B Payments Network. Increased on-boarding conversion rates by 20% and increased retention rates (effects TBD) in the Pay dashboard. Efforts centered around creating new features, reducing friction, creating trust, and clarifying complex concepts.

Worked closely with the PM's to define user and product goals.

Worked with a design team in Tel Aviv to create a global style among all products, and create an efficient means of collaboration.

Conducted phone, and onsite user interviews, to learn more about users, and to develop thorough user stories and mental models.