Enhanced the visual design, accessibility, and navigability of the leading financial service brand’s digital ecosystem, delivering scalable design solutions aligned with larger business goals, customer needs, and product requirements.

Oversaw the full redesign of the brand’s Learn and Grow article space, realigning existing content with the company’s design system – generated over 40 million page views, drove over 615,000 new card applications, increased click-through rates by 21%, and boosted total search engine result page features by 17%.

Drove the development of scalable user experience components used to streamline the redesign of the brand’s Help Center hub, completed in six weeks to improve user flows and align UX standards with industry best practices.

Developed new responsive design components used across lines of business to ensure brand consistency across platforms.

Established a design documentation resource for organizational stakeholders comprised of more than 100 design components and template pages, accelerating the design and launch of fully-built web pages.

Oversaw the development of wireframes, high-fidelity mockups, prototypes, and applications on behalf of key clients across industries, optimizing the experience of diverse user segments and improving audience engagement. Key clients included YellowTin, Aloud, and the San Francisco Department of Public Health.

Established YellowTin’s design system and UI component library from the ground up as the company’s sole UX designer, enabling a full website redesign and increasing overall customer retention and site traffic by 45%.

Guided the research, content strategy, and design for Aloud’s mobile app as part of a high-performance team of three, creating accessible multimedia resources for grade school students experiencing bullying.

Streamlined the user experience across multiple sf.gov webpages, leading the research and initial designs for digital resources benefiting users experiencing food insecurity.

Used a holistic approach to design interactive products through researching, ideating and prototyping in two-week sprints.

General Assembly is a 10-week immersive program that teaches the fundamental theories, techniques, and tools of user experience design. The program is taught by top UX practitioners and is designed to provide students with real world experience through a variety of client facing projects.

Perform a wide variety of daily tasks during a shift to increase store synergy as well as assist customers in a variety of departments to ensure customer satisfaction.