San Francisco, California, United States
Enhanced the visual design, accessibility, and navigability of the leading financial service brand’s digital ecosystem, delivering scalable design solutions aligned with larger business goals, customer needs, and product requirements.
Oversaw the full redesign of the brand’s Learn and Grow article space, realigning existing content with the company’s design system – generated over 40 million page views, drove over 615,000 new card applications, increased click-through rates by 21%, and boosted total search engine result page features by 17%.
Drove the development of scalable user experience components used to streamline the redesign of the brand’s Help Center hub, completed in six weeks to improve user flows and align UX standards with industry best practices.
Developed new responsive design components used across lines of business to ensure brand consistency across platforms.
Established a design documentation resource for organizational stakeholders comprised of more than 100 design components and template pages, accelerating the design and launch of fully-built web pages.