• Served as Design Lead for the incubation team, driving innovative projects from concept to execution, including experimental features and strategic initiatives to expand platform capabilities.

• Designed and launched charity pages, enabling the public to donate and fundraise for 1.4M charities while enhancing visibility, engagement, and support for nonprofit organizations.

• Optimized the fundraiser creation flow for charities by introducing starter ideas and templates, reducing friction and empowering users to craft compelling fundraisers quickly.

• Created an experience for charities to claim and manage their pages, ensuring nonprofit organizations could personalize their presence and engage directly with donors.

• Designed user experiences for integrating GoFundMe’s API, allowing external platforms to display fundraisers and accept donations seamlessly.

• Led a cross-functional team of designers and engineers to build and launch a centralized design system, ensuring consistency and scalability across Airtable’s ecosystem.

• Defined the vision, roadmap, and team roles to align stakeholders and establish clear priorities, enabling efficient delivery of system components.

• Developed and delivered unified guidelines and accessible components, reducing design debt and enhancing usability across the product suite.

• Fostered a culture of contribution by collaborating with designers, engineers, and leaders, driving adoption of the design system across teams.

• Advocated for accessibility compliance, implementing WCAG standards to make components inclusive and usable by all.

• Consolidated multiple component libraries into a unified design system, streamlining workflows and reducing inconsistencies across the platform.

• Partnered with the brand and marketing team to iterate on the color system, leveraging adaptive color techniques and modern digital color theory to improve accessibility and visual consistency.

• Built accessible, scalable Figma and React components, improving collaboration between designers and engineers.

• Defined the purpose, vision, and roadmap for the design system, aligning stakeholders and driving adoption across the organization.

• Fostered a culture of contribution by collaborating with cross-functional teams, empowering them to expand and maintain the system.

• Designed a dashboard to monitor and track orders and drivers in real-time, enabling store managers to make data-driven decisions and address issues quickly.

• Developed a scalable system that served organizations with hundreds of stores, allowing corporate-level teams to efficiently manage store-specific orders and performance.

• Redesigned the delivery driver request process to better accommodate the store-level environment, addressing factors such as lighting conditions, device variability, and the multitasking nature of employees managing multiple orders.

• Created advanced flow diagrams mapping every step of the order lifecycle, from placing a driver request to the final customer delivery, ensuring clarity for stakeholders and alignment across teams.

• Conducted usability testing with corporate and store-level users, identifying pain points and iterating on solutions to improve task efficiency and satisfaction.