# Josh London > Product Designer focused on clarity, accessibility, and long-term usability. Location: San Francisco, California, United States Profile: https://flows.cv/joshlondon Diversely experienced Product Designer with a healthy obsession for human-centric and data-driven product making. ## Work Experience ### Senior Product Designer, CMS Authoring @ Webflow Jan 2025 – Present ### Staff Product Designer, Charity Profiles & Incubation @ GoFundMe Jan 2023 – Jan 2025 | San Francisco, California, United States • Served as Design Lead for the incubation team, driving innovative projects from concept to execution, including experimental features and strategic initiatives to expand platform capabilities. • Designed and launched charity pages, enabling the public to donate and fundraise for 1.4M charities while enhancing visibility, engagement, and support for nonprofit organizations. • Optimized the fundraiser creation flow for charities by introducing starter ideas and templates, reducing friction and empowering users to craft compelling fundraisers quickly. • Created an experience for charities to claim and manage their pages, ensuring nonprofit organizations could personalize their presence and engage directly with donors. • Designed user experiences for integrating GoFundMe’s API, allowing external platforms to display fundraisers and accept donations seamlessly. ### Product Designer, Design Systems @ Airtable Jan 2022 – Jan 2022 | San Francisco, California, United States • Led a cross-functional team of designers and engineers to build and launch a centralized design system, ensuring consistency and scalability across Airtable’s ecosystem. • Defined the vision, roadmap, and team roles to align stakeholders and establish clear priorities, enabling efficient delivery of system components. • Developed and delivered unified guidelines and accessible components, reducing design debt and enhancing usability across the product suite. • Fostered a culture of contribution by collaborating with designers, engineers, and leaders, driving adoption of the design system across teams. • Advocated for accessibility compliance, implementing WCAG standards to make components inclusive and usable by all. ### Principal Product Designer, Design Systems @ Shipt Jan 2021 – Jan 2022 | San Francisco • Consolidated multiple component libraries into a unified design system, streamlining workflows and reducing inconsistencies across the platform. • Partnered with the brand and marketing team to iterate on the color system, leveraging adaptive color techniques and modern digital color theory to improve accessibility and visual consistency. • Built accessible, scalable Figma and React components, improving collaboration between designers and engineers. • Defined the purpose, vision, and roadmap for the design system, aligning stakeholders and driving adoption across the organization. • Fostered a culture of contribution by collaborating with cross-functional teams, empowering them to expand and maintain the system. ### Senior Product Designer, Retailer Tools @ Shipt Jan 2020 – Jan 2021 | San Francisco • Designed a dashboard to monitor and track orders and drivers in real-time, enabling store managers to make data-driven decisions and address issues quickly. • Developed a scalable system that served organizations with hundreds of stores, allowing corporate-level teams to efficiently manage store-specific orders and performance. • Redesigned the delivery driver request process to better accommodate the store-level environment, addressing factors such as lighting conditions, device variability, and the multitasking nature of employees managing multiple orders. • Created advanced flow diagrams mapping every step of the order lifecycle, from placing a driver request to the final customer delivery, ensuring clarity for stakeholders and alignment across teams. • Conducted usability testing with corporate and store-level users, identifying pain points and iterating on solutions to improve task efficiency and satisfaction. ### Senior Product Designer, Video Tools & Automation @ Netflix Jan 2017 – Jan 2019 | San Francisco Bay Area • Delivered video editing tools that enabled editors to work more efficiently and scale the production of promotional video assets, including movie trailers and 30-second previews. • Partnered with editors to identify key functionality and workflows, ensuring tools met their needs and aligned with industry best practices. • Collaborated with Product Managers to align business goals with user needs, using research insights to influence and drive product direction. • Worked with data science and engineering teams to implement machine-generated (AI) assets, providing editors with a faster and more effective way to gather source material. • Contributed to system-level thinking by componentizing parallel features, reducing the need for multiple standalone applications, and streamlining the user experience. • Added media-specific UI components to the Netflix Design System (Hawkins), ensuring consistency and scalability across video-related features. ### Senior Product Designer, Billing & Payments @ Northwestern Mutual Jan 2013 – Jan 2016 | Milwaukee, WI Led the UI & UX of the primary billing system servicing millions of customers. Responsible for creating and directing the company’s first responsive application. Established UI direction for the entire customer-facing application by maintaining a design system. Delivered mapping tools to optimize financial representative market saturation. ### Independent Designer @ Made by London Jan 2004 – Jan 2013 | Milwaukee, WI ### Design Lead, Find Your Zone @ Made by London Jan 2012 – Jan 2013 | Greater Denver Area Led the design and development of an e-commerce and member platform which provided video-based athlete training programs. Delivered UI’s, page templates, and order fulfillment flows. Designed and implemented a member video viewing experience. Created an on-demand training application pairing members with professional athletes and coaches. Collaborated with industry-leading athletic brands to outline standards and practices of executing private-labeled products and services. ### UI Designer @ ENTECH (Empowering Nonprofits with Technology) Jan 2003 – Jan 2003 | UW-Milwaukee, Greater Milwaukee Area Worked with leading local non-profits to create successful digital and technical requirements for grant proposals. Spent a considerable amount of time with grant winners creating UI's and flows for a web application connecting those in need of services with providers in the non-profit network. ### Website Designer @ JVLNET Internet Services Jan 1999 – Jan 2002 Junior designer assisting in the creation and maintenance of numerous small business websites. Expanded the client-base by introducing e-commerce and online advertising techniques. Mastered the art of saving slices to HTML and JavaScript rollovers with Photoshop 5.5. ;) ## Education ### Graphic Design University of Wisconsin-Milwaukee ## Contact & Social - LinkedIn: https://linkedin.com/in/joshua-london - Portfolio: http://josh.london --- Source: https://flows.cv/joshlondon JSON Resume: https://flows.cv/joshlondon/resume.json Last updated: 2026-04-13