I lead the company's UX strategy, overseeing the entire design process from user research and user flow explorations to optimizing the site in collaboration with designers and developers. Additionally, I play a critical role in financial strategy, managing cash flow and aligning resources with growth objectives.

I was instrumental in hiring key employees, including a COO to replace the founder, as well as operations staff and marketing agency partners, ensuring the company’s leadership, operations, and marketing strategies were positioned for long-term success and scalability.

I help e-commerce companies design awesome user experiences using React frontend frameworks such as Shopify Hydrogen to rapidly deploy and iterate on subscription funnels, reducing customer acquisition costs as a result.

We help U.S. manufacturers and brands gain some certainty during shutdowns by helping them sell direct to consumers online through building unrivaled white-glove personalized e-commerce shopping experiences that smoke the competition.

I worked as a freelance Lead UX Designer serving clients with their user-centered design needs such as designing and testing prototypes to gain user feedback. My process is driven by Lean UX design principles based on design, test, iterate and repeat in order to rapidly fine tune the user experience of any digital product. I also partner with product managers to understand the conversion metrics to measure user success.

Wildlife Tree is a wildlife products brand that focuses on kids toys that promote pretend play for kids, so they can build empathy for endangered animals and grow to be responsible stewards of nature. 10% of their proceeds are donated to wildlife conservation programs.

I develop and manage the digital R&D team including: marketing analytics for their campaign attribution and qualitative customer research, as well as design, prototype and test user experience for their ecommerce store.