# Joshua Curtis > Co-Founder of edZOOcation® | Business Growth Maniac | Conversion-Focused UX Designer | Designing UX that’s so usable it makes your grandma do backflips Location: Clayton, California, United States Profile: https://flows.cv/joshuacurtis You think UX is about designing wireframes? I did too. I figured it’d be all grayscale layouts and clean grids—just pushing pixels and vibes. That was 13 years ago. Then came the heat maps, user session replays, and brutal usability tests that revealed what dashboards and stakeholders didn’t. That’s when it hit me: UX isn’t design. It’s diagnosis. It’s product therapy. These days, I lead UX and product design across web and mobile. From research and strategy to high-fidelity UI and micro-interactions, I handle the messy middle that turns “we think” into “we know.” I build scalable design systems, redesign critical flows, and obsess over every decision point users face—so they don’t have to. Tools? Figma, Framer, FigJam, Miro, Notion, Jira—you name it. I work cross-functionally with PMs, engineers, and execs to ship smarter, not just prettier. Here’s the part most companies miss: They chase CAC and LTV targets, but ignore the UX bottlenecks that quietly kill both. They don’t know how to read behavioral analytics, or worse, they don’t act on them. UX is where acquisition costs are buried and lifetime value is decided. If you want to fix that, I’m your guy. DM me if you want to talk product strategy, analytics-backed UX, or why your retention slide looks like a cliff. ## Work Experience ### Co-Founder, Director of User Experience, E-Commerce @ edZOOcation™ Jan 2021 – Present | Thousand Oaks, California, United States I lead the company's UX strategy, overseeing the entire design process from user research and user flow explorations to optimizing the site in collaboration with designers and developers. Additionally, I play a critical role in financial strategy, managing cash flow and aligning resources with growth objectives. I was instrumental in hiring key employees, including a COO to replace the founder, as well as operations staff and marketing agency partners, ensuring the company’s leadership, operations, and marketing strategies were positioned for long-term success and scalability. ### UX Designer for E-Commerce Subscription Funnels @ Joshua Curtis Design Jan 2017 – Jan 2025 | Concord, California, United States I help e-commerce companies design awesome user experiences using React frontend frameworks such as Shopify Hydrogen to rapidly deploy and iterate on subscription funnels, reducing customer acquisition costs as a result. ### Freelance UX Designer @ Weasel Jan 2020 – Jan 2024 | Thousand Oaks, California, United States We help U.S. manufacturers and brands gain some certainty during shutdowns by helping them sell direct to consumers online through building unrivaled white-glove personalized e-commerce shopping experiences that smoke the competition. ### Freelance Lead Web/Product Design (UX/UI) @ Joshua Curtis Design Jan 2017 – Jan 2020 | Newbury Park, CA I worked as a freelance Lead UX Designer serving clients with their user-centered design needs such as designing and testing prototypes to gain user feedback. My process is driven by Lean UX design principles based on design, test, iterate and repeat in order to rapidly fine tune the user experience of any digital product. I also partner with product managers to understand the conversion metrics to measure user success. ### Sr. User Experience Designer @ Wildlife Tree Jan 2019 – Jan 2020 | Newbury Park, CA Wildlife Tree is a wildlife products brand that focuses on kids toys that promote pretend play for kids, so they can build empathy for endangered animals and grow to be responsible stewards of nature. 10% of their proceeds are donated to wildlife conservation programs. I develop and manage the digital R&D team including: marketing analytics for their campaign attribution and qualitative customer research, as well as design, prototype and test user experience for their ecommerce store. ### Freelance Lead UX Designer @ Discovery Inc Jan 2018 – Jan 2018 | Manhattan Beach, California Leading the product design process from research to release for Discovery Channel, Kids division. ### UX/UI Designer @ AAA Jan 2017 – Jan 2017 | Greater Los Angeles Area Conducted usability testing and UI design for their auto insurance quote mobile app experience. ### Freelance Sr. UX Designer @ iconmobile group Jan 2016 – Jan 2016 | Santa Monica, California Worked on mobile and OTT wireframe documentation for a new video streaming service. ### UX Designer of Emerging Platforms @ CBS Interactive Jan 2015 – Jan 2016 | Greater Los Angeles Area I conducted UX research and designed user experience for all of the CBS apps including iOS, Android, OTT: Apple TV, Roku, Android TV, Amazon Fire TV and more. ### Sales Support Technical Trainer @ Signtronix Jan 2015 – Jan 2015 | Torrance, California I assisted with communication between the sales and design teams. I found new ways of increasing sales through technical training. ### Freelance UX Designer @ Fuhu, Inc Jan 2015 – Jan 2015 | El Segundo, CA Fuhu is best known for their interactive kids technology, such as the Nabi Tablet. I worked as a freelance User Experience (UX) Designer. My main focus was research and wireframing for wearable technology apps. ### Freelance Sr. UX Designer @ POSSIBLE Jan 2015 – Jan 2015 | Greater Los Angeles Area I’ve learned how to work fast with a UX team at an international advertising and marketing company. Most of my work includes UX wireframe documentation for a CMS + CRM system. ### Freelance Sr. UX Designer @ HYFN Jan 2015 – Jan 2015 | Hermosa Beach, California Leading UX design for Fortune 500 companies in an agile/scrum congested chaotic marketing agency work environment---my favorite! ### UX/UI Graphic Designer @ Mind to Medium, LLC Jan 2008 – Jan 2014 | Daytona Beach, Florida Area Graphic design services such as print design, web design and web hosting / management, user experience and user interface design. ### Specialist @ Apple Store Jan 2009 – Jan 2011 Enriched people's lives with the best products in the world! ### Consumer Products Internship @ DreamWorks Animation Jan 2007 – Jan 2007 | Glendale, CA Graphic Design Internship for Consumer Products Department. ## Education ### B.F.A. in Art and Graphic Design California Polytechnic State University-San Luis Obispo ## Contact & Social - LinkedIn: https://linkedin.com/in/joshjcurtis - Portfolio: http://www.joshjcurtis.com --- Source: https://flows.cv/joshuacurtis JSON Resume: https://flows.cv/joshuacurtis/resume.json Last updated: 2026-04-13