# Joshua Drake > User Experience Lead at Charles Schwab Location: San Francisco Bay Area, United States Profile: https://flows.cv/joshuadrake I've created effective digital experiences in many forms, including mobile apps, web apps, and enterprise web sites. Clients: Google, Microsoft, Nike, Charles Schwab, Wells Fargo, Bank of America, U.S. Bank, Cisco, Hewlett Packard Enterprise, Bing, Yahoo, T-Mobile, Electronic Arts, Starbucks, Autodesk, Nokia, Southern California Edison, Motorola, San Francisco Museum of Modern Art, Stanford Health Care Design Firms and Agencies: Razorfish (now Publicis-Sapient), AKQA, Cibo, Swirl, Blast Radius, Artefact, Ascentium (now SMITH), John McNeil Studio, Extractable Specialties: User experience management, user experience strategy, experience architecture, user experience design, interaction design, information architecture, user research, information design I have been a heavy user of generative AI tools since mid 2022 (OpenAI identified me as one of their first 0.1% of users), and have been bringing more and more AI into my product design and development processes. 2022: Adopted DALLE and trained my colleagues 2022: Adopted ChatGPT 3.5 2023: Started using ChatGPT as a thought partner for UX strategy and leadership. Adopted AI Writer and convinced Schwab to provide it to the designers and content strategists on my teams. 2024: Organized and facilitated a 2-part workshop at Schwab to identify high-impact gen AI pilot projects for Schwab. 2025-2026: Started Vibe-coding with ChatGPT and now Claude Code ## Work Experience ### Senior Manager - User Experience Team Lead @ Charles Schwab Jan 2021 – Jan 2025 | San Francisco Bay Area As a senior UX manager in Schwab's accelerators, I led my agile UX teams through a highly iterative, research-fueled, client-first process. The result: 2 products in my portfolio maintained position among the 3 top-rated products at Schwab by Client Easy Score, and my team was called "the gold standard" by our managing director. Highlights: • My team consistently scored at the top end of the range on the internal metrics for employee engagement (e.g. Glint surveys) • From 2022-2024, I organized and facilitated 5 workshops and trainings to advance understanding and adoption of Artificial Intelligence tools at Schwab (2022: Introduction to DALLE [2x]; 2023-2024: AI Writer application trainings [2x]; 2024: Identify and prioritize GenAI pilot projects for internal and external users) • My team conducted the first user research study at Schwab with vision-impaired users, initiated by my proposal and efforts to get approvals • In 2023 and 2024, I received the Key Contributor Award, which is given to the top 10-15% of Schwab staff members ### User Experience Consultant - Team Lead @ Charles Schwab Jan 2019 – Jan 2021 | San Francisco Bay Area Led an Agile UX team (design, content, and research) through its ramp-up to design, develop, and release 4 products to rave reviews. Schwab featured my team and PDLC methodology in a case study in Schwab's UX Guidebook (printed book) for other teams to follow. ### User Experience Consultant @ Self-employed and contracting Jan 1998 – Jan 2021 User experience consulting. Recent contracts include: -- Charles Schwab -- U.S. Bank -- Bank of America -- Razorfish (for Hewlett Packard Enterprise, Kia, Southwest, State Farm) -- AKQA (for Google) -- Blast Radius (for Nike) ### User Experience Consultant @ U.S. Bank Jan 2017 – Jan 2019 Contract position. Worked on an agile team redesigning the U.S. Bank iPhone app. I worked on money movement functions, including Zelle, Transfers, and Bill Pay. ### User Experience Consultant @ Extractable Jan 2016 – Jan 2017 Contract position. I did responsive web projects for Stanford Health Care, Patelco Credit Union, and Heartland Bank (New Zealand) ### User Experience Consultant @ Swirl Jan 2015 – Jan 2016 ### User Experience Consultant - Senior Information Architect @ Razorfish Jan 2015 – Jan 2015 UX design on the new responsive web site for Hewlett Packard Enterprise (hpe.com). Following a modified agile process. Contract position. ### User Experience Consultant - Senior User Experience Designer @ Autodesk Jan 2014 – Jan 2015 Contract position. ### User Experience Consultant @ Cibo. Jan 2014 – Jan 2014 | San Francisco Bay Area UX strategy consulting on a project for the San Francisco Museum of Modern Art. Conducted competitive analysis, stakeholder interviews, and a two-day workshop to develop the UX strategy, as well as to gather and prioritize requirements. Contract position. ### User Experience Lead / Senior Information Architect @ Razorfish Jan 2013 – Jan 2014 | San Francisco Bay Area UX consulting on projects for T-Mobile, Kia Motors, and Southwest Airlines. These included stakeholder interviews and the creation of an experience strategy brief, interaction design for a responsive web site, and interaction design for a mobile app. Contract position. ### Senior Interaction Designer @ Bank of America Jan 2013 – Jan 2013 | San Francisco Bay Area User experience consulting on mobile banking applications. Contract position. ### Senior Information Architect @ Razorfish Jan 2012 – Jan 2013 | San Francisco Bay Area UX design consulting for a massive digitization of services project for State Farm. Contract position. ### Senior User Experience Designer @ AKQA Jan 2012 – Jan 2012 | San Francisco Bay Area UX strategy and design consulting on two projects for Google. One was interaction design for a photo sharing web site, the other was UX strategy for a mobile app. Contract position. ### Senior Experience Strategy and Design Consultant @ John McNeil Studio Jan 2011 – Jan 2011 UX strategy and design consulting for clients, including Juniper Networks and Nokia. Contract position. ### Senior Interaction Architect @ Blast Radius Jan 2010 – Jan 2011 Provide design strategy and user experience design consulting to Fortune 500 clients in this interactive agency. Clients include Nike, Electronic Arts, Yahoo, Cisco, Starbucks, AOL, and Microsoft. Staff position. ### User Experience Designer @ Wells Fargo Jan 2009 – Jan 2010 Design corporate treasury management web applications. Following the merger of Wachovia and Wells Fargo, integrate features from Wachovia applications into the Wells Fargo Commercial Exchange Office so they all fit together as a coherent suite of offerings. Contract position. ### User Experience Architect @ SMITH (formerly Ascentium) Jan 2008 – Jan 2009 Provide strategic design consultation to clients such as Microsoft Windows Phone, T-Mobile, Southern California Edison, and Expedia. Staff position. ### User Experience Designer @ Artefact Jan 2008 – Jan 2008 Design boundary-pushing search experiences for Microsoft Live Search while they were ramping up to relaunch as Bing. The concepts we explored in this project have gradually been showing up as new features through the years. ### User Experience Designer @ Motorola Jan 2002 – Jan 2004 Lead designer on 4thPass Mobile Application System, an enterprise app store for mobile carriers, five years before Apple's App Store or Google's Android Market launched. Customers include T-Mobile, China Mobile, Nextel, and VoiceStream. Long-term contract position (with the startup 4thPass and Motorola after the acquisition). ### User Experience Designer @ ViAir Jan 2000 – Jan 2002 | Greater Seattle Area The earliest days of mobile email. Design enterprise web applications for use on web browsers and mobile devices. Customers include AT&T, Voicestream, and Nextel. Staff position. ### Campaign Organizer @ Public Interest Research Group Jan 1995 – Jan 1997 Build support and organize efforts to influence public policy for the betterment of the environment. Staff position. ## Education ### Design Strategy California College of the Arts ### Design Firm Leadership and Management University of Washington ### CELTA in Teaching English as a Foreign Language English and Computer College (Bangkok, Thailand) ### Web Design in Graphic Design School of Visual Concepts ### B.A. in English, Political Science, Philosophy Miami University ### English in Political Science, Philosophy DePauw University ### New Trier Township High School Winnetka ## Contact & Social - LinkedIn: https://linkedin.com/in/joshuadrake --- Source: https://flows.cv/joshuadrake JSON Resume: https://flows.cv/joshuadrake/resume.json Last updated: 2026-04-13