As Gradual’s first go-to-market hire and a member of the executive leadership team, I’m building a community-integrated GTM operating model from the ground up.

My scope spans brand, positioning, product marketing, demand and pipeline strategy, events, and customer education. The focus is structural alignment: designing a unified system where community, education, and revenue motion reinforce each other rather than operate in silos.

Core areas of ownership:

• Narrative and category positioning

• Pricing and packaging strategy

• Integrated demand and pipeline architecture

• Community and customer education as embedded GTM infrastructure

This role centers on operating model design as much as marketing execution, establishing the connective layer between customers, product, and revenue.

Partnered with Gradual’s founders to define category positioning and design the early GTM foundation prior to market expansion.

Advisory work included narrative architecture, pricing strategy, community-integrated GTM design, and strategic support in enterprise prospect conversations.

This engagement laid the groundwork for the integrated marketing and community function I now lead.

I advise founders and GTM leaders on how to design community-integrated operating models across product, marketing, sales, and customer success.

My work focuses on the structural layer: aligning narrative, adoption systems, customer education, and community infrastructure so that community contributes meaningfully to acquisition, retention, and expansion.

Recent formal advisory engagements have included BILL, Justworks, and Coda, where I partnered directly with leadership teams on GTM and community integration.

I’ve also provided strategic consultation to companies such as Grammarly, and have had advisory conversations with teams at Canva, Dropbox, Gong, HubSpot, Miro, Notion, Slack, Zoom, Calendly, and Squarespace.

Typical areas of focus include:

• Community-integrated GTM design

• Positioning clarity and narrative refinement

• Pricing and packaging input from a community and adoption lens

• Customer education and adoption systems

• Community infrastructure strategy

Alongside advisory work, I write The Community Code, where I examine the practical realities of embedding community into GTM systems. The book and Substack extend the same operating model perspective into research, case studies, and field analysis.

Founded and led a productivity consulting practice focused on helping individuals, entrepreneurs, and businesses optimize their workflow, reduce stress, and achieve their priorities. Provided hands-on consulting, training, and content development while building an engaged community around productivity strategies.

Key Initiatives & Impact

• Developed productivity and organizing systems to help clients increase focus and efficiency in both small and large office environments.

• Built and maintained online and offline communities across Facebook, Twitter, email, and live events, fostering engagement through webinars, teleseminars, and partnerships.

• Designed and delivered productivity training programs, presenting to audiences ranging from 15 to 800 attendees in both online and in-person settings.

• Created products and programs tailored to the needs of small businesses, entrepreneurs, and individuals seeking better organization and efficiency.

• Managed all aspects of the business, including strategy, marketing, finance, technology, and operations.

Advising Coda and Grammarly on community-led growth and engagement strategies to strengthen user adoption, retention, and advocacy. Partnering with the team to develop scalable programs, optimize community engagement tactics, and align community initiatives with business goals.

Key Focus Areas

• Providing strategic guidance on community-led growth, ensuring alignment with broader marketing and product strategies.

• Advising on engagement tactics, helping refine programs that drive meaningful connections between users.

• Offering insights on community best practices, drawing from experience across B2B, B2C, and SaaS ecosystems.