Led zero-to-one product strategy and design from day one, taking the product from a bare-bones tech demo to a fully featured beta in under a year and enabling the team to raise $15M from A16Z and Coinbase Ventures, garner 6M+ waitlist signups, and retain critical talent during its spinout from Compound Labs. Also owned brand development and agency relationships, produced and/or creative directed nearly all marcom media, and created a robust design system to support rapid growth looking forward.

Led the design team, operating across multiple product and business lines including the core protocol, Compound Treasury (institutional fixed income), Compound Prime (institutional lending), and USTB stablecoin, which later spun out as Superstate. Also led the naming and initial branding process for Superstate, now an independent company offering tokenized funds and securities on Ethereum and Solana.

Spearheaded the ground-up redesign and eventual launch of Compound’s V3 protocol interface — the foundation of the company’s multichain strategy which at its height secured over $4B in TVL — and owned design for Treasury, Compound’s institutional fixed-income offering and the first S&P-rated financial product in DeFi.

• As part of the Feed & Stories team, launched and scaled new strategic bets including Reels and Messenger Rooms, prioritizing transparency, safety, and user choice from day one.

• Rebuilt the Facebook Integrity (trust & safety) design team from a two-person skeleton crew to a thriving studio of eight IC designers during a period of high turnover. Onboarded group- and director-level managers, mentored and upskilled junior talent, and created durable working models for co-owning high-visibility product surfaces with growth teams across Facebook, Instagram, and Messenger.

• Led an end-to-end overhaul of moderation tools for Pages and Groups as well as high-stakes C-level escalations and zero-to-one initiatives focused on election integrity, consumer transparency, conversational safety, and borderline content.

• Owned the trust & safety domain for Product Architecture Council, a v-team of lead- and staff-level ICs responsible for curating the Facebook App's holistic architecture.

Invented new products and reinvented a few old ones for clients including Target, Optum, General Mills, and Fidelity. Collaborated closely with executive, SVP, and VP-level client stakeholders on projects ranging from new features to multi-brand design systems, grew the product design practice from two to five ICs, stood up a net-new UX research practice, formalized hiring and leveling procedures for product design roles, and led a 360° brand refresh as well as the strategy and rollout of our content and case study marketing efforts.