I’m a Senior Product Designer with 10+ years of experience creating end-to-end digital products across SaaS, e-commerce, and food-tech. Based in Dubai, I’ve launched 30+ products in global markets, shaping customer experiences for multiple brands.
Led design for Connected Hospitality, shaping Kitopi’s omni-channel experience (payments, loyalty, dine-in, pick-up).
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Designed Kitopay, boosting adoption to 50k+ daily orders, with a 40% uplift in tips and 30% app acquisition + 4.8 customer satisfaction.
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Launched the Right Bite app, migrating from web to mobile, achieving a 4.6 App Store rating and 4k+ subscribers becoming the best meal plan delivery in the region.
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Partnered with cross-functional squads to define design strategy, run usability testing, and ship MVPs under tight timelines.
Chalhoub is on of the biggest retail companies in the MENA region, with over 350 shops across multiple countries and multiple really well know brands. Some brand names include Swarovski, Levelshoes, Lacoste, Fila, Tryano to mention some.
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Delivered e-commerce experiences for global brands like Swarovski, Lacoste, and Level Shoes.
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Conducted A/B testing and usability research to optimize conversion and reduce cart abandonment.
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Improved cross-team collaboration by standardizing design processes across multiple brands.
