San Francisco, California, United States
2023 — 2025
San Francisco, California, United States
Created design system components across mobile and web with variants, variables, interactions and accessibility
Redesigned core website pages for a new tiered pricing strategy that enabled prospective customers to view value props, features and book calls with sales for business software products (travel and expense)
Created sales collateral documents for plans and pricing, product overviews and technical implementation
Designed LinkedIn and Google ads, infographics as well as case studies across different marketing campaigns
Launched an internal website enabling teams to download and use brand-approved assets such as logos, fonts, color palette, badges & awards, icons, illustrations, photography, product UI images and presentation template
Hosted a quarterly “design day” for innovation where the product design team co-created vision concepts
Provided direct mentorship and feedback to junior designers in weekly design critique meetings to elevate quality
2020 — 2023
San Francisco, California, United States
Designed the Afterpay Loyalty Program that rewarded shoppers for repaying on time from 0 to 1 which led to +5% in new user retention and +7% in order frequency
Designed Favoriting & Lists to enable shoppers to save products and brands they discover for future purchase
Expanded the design system with mobile components for products, brands, offers and loyalty program points
Mentored junior designers by providing guidance and feedback to help them grow and develop their skills
2018 — 2020
San Francisco, California, United States
Redesigned Winnie’s childcare marketplace across mobile and web to improve search, filtering and provider detail pages which increased parent inquiries +50%
Designed the provider dashboard from 0 to 1 for managing enrollments, open spots, reviews and parent inquiries
Ran design sprints and retros with a cross-functional team of product manager, eng manager and data analyst
San Francisco, California, United States
Returned to my alma mater to partner with seed stage startups in U.C. Berkeley’s accelerator program
Spearheaded human-centered discovery sessions with founders to uncover customer insights and co-create prototypes and solutions
Mapped user journeys to visualize and present existing interactions and highlight opportunities for improvement
Education
2009 — 2013
University of California, Berkeley
Bachelor's Degree
2009 — 2013