# Jot Dhaliwal > Staff Product Designer with fintech experience across B2B & B2C Location: San Francisco, California, United States Profile: https://flows.cv/jot ## Work Experience ### Staff Product Designer @ JSD Creative Jan 2025 – Present | San Francisco, California, United States ### Staff Product Designer @ TravelBank Jan 2023 – Jan 2025 | San Francisco, California, United States • Created design system components across mobile and web with variants, variables, interactions and accessibility • Redesigned core website pages for a new tiered pricing strategy that enabled prospective customers to view value props, features and book calls with sales for business software products (travel and expense) • Created sales collateral documents for plans and pricing, product overviews and technical implementation • Designed LinkedIn and Google ads, infographics as well as case studies across different marketing campaigns • Launched an internal website enabling teams to download and use brand-approved assets such as logos, fonts, color palette, badges & awards, icons, illustrations, photography, product UI images and presentation template • Hosted a quarterly “design day” for innovation where the product design team co-created vision concepts • Provided direct mentorship and feedback to junior designers in weekly design critique meetings to elevate quality ### Senior Product Designer @ Square Jan 2020 – Jan 2023 | San Francisco, California, United States • Designed the Afterpay Loyalty Program that rewarded shoppers for repaying on time from 0 to 1 which led to +5% in new user retention and +7% in order frequency • Designed Favoriting & Lists to enable shoppers to save products and brands they discover for future purchase • Expanded the design system with mobile components for products, brands, offers and loyalty program points • Mentored junior designers by providing guidance and feedback to help them grow and develop their skills ### Founding Designer @ Winnie Jan 2018 – Jan 2020 | San Francisco, California, United States • Redesigned Winnie’s childcare marketplace across mobile and web to improve search, filtering and provider detail pages which increased parent inquiries +50% • Designed the provider dashboard from 0 to 1 for managing enrollments, open spots, reviews and parent inquiries • Ran design sprints and retros with a cross-functional team of product manager, eng manager and data analyst ### Freelance Designer @ Berkeley SkyDeck Jan 2016 – Jan 2018 | San Francisco, California, United States • Returned to my alma mater to partner with seed stage startups in U.C. Berkeley’s accelerator program • Spearheaded human-centered discovery sessions with founders to uncover customer insights and co-create prototypes and solutions • Mapped user journeys to visualize and present existing interactions and highlight opportunities for improvement ### User Researcher, Ads Products @ Twitter Jan 2013 – Jan 2016 | San Francisco, California, United States • Provided research insights to the ads product team for Custom Audiences which enabled brands to upload off-platform customer lists and data (increased revenue by +10%) • Provided research insights to the ads product team for Lookalike Audiences which enabled brands to reach users similar to their existing customer base (increased revenue by +13%) • Presented research findings to senior external agency and marketer stakeholders (VP and C-level), demonstrating and driving value for Twitter as an essential advertising platform ## Education ### Bachelor's Degree in Political Science and Legal Studies University of California, Berkeley Jan 2009 – Jan 2013 ## Contact & Social - LinkedIn: https://linkedin.com/in/jotdhaliwal --- Source: https://flows.cv/jot JSON Resume: https://flows.cv/jot/resume.json Last updated: 2026-03-25