Lead and mentor a small team of designers in the end-to-end development (0-1) of an innovative B2C native social media application, emphasizing high privacy and cyber security technologies.
Drove system-level product strategy and thinking, continuously iterating on user-centered design principles to enhance product experience.
Fostered close collaboration with product managers and engineers to ensure exceptional end-product quality and seamless implementation.
Defined and delivered large-scale features, meticulously crafting and refining details across both mobile application and web platforms.
Established and maintained the Design Language System and overall brand identity, ensuring consistency and cohesion.
Designed detailed, intuitive, and empathetic user experiences, including the development of templates for SaaS, B2B, and web applications.
