# Joyce Z. > Product Design Lead. Transforming complex systems into intuitive experiences that empower users and simplify lives. 10+ YoE @ FANNG, Fintech & Startups Location: New York City Metropolitan Area, United States Profile: https://flows.cv/joyce Joyce is a talented Product/UX/UI designer with 10+ years of experience in fields of Startups, Big Tech, Fin-tech, E-commerce, Social media, Health, Media, Human Resources, NPOs and Messaging tools etc. She is also an established tradition oil painting artist and digital designer across gaming, traditional art, interior design, etc. Working as an end-to-end full-stack user-centered design lead, she leads and drives conversations among multi-disciplinary partners towards matured process with the right methodologies. Her goal is clear: keep the best interest of end-users in mind, search for smart and elegant solutions that aligns with business goals and technical feasibility. Defining the vision of a great product. She thrives at systematic thinking and fast paste working style. Her accomplishments include and not limited to below: - Lead projects 0-1 in Meta, for a brand new CRM tool, internal tools, messaging tools, ads, SaaS on both mobile and desktop. Design end-to-end and help mentor junior designers and uplift the design culture and team design quality. - As an experience lead in PayPal HQ in Silicon Valley, leading PayPal log-in redesign experience to become more intuitive and up to date with current technology trends.
 - As a senior product designer in J.P. Morgan Chase, she owned and shipped the redesign project JPM Private Bank Native App.
 - When working in EBG, she oversees Web Optimization UX projects across EBG’s 7 brands with a performance of an extremely high winning rate proven by live A/B testing.
 - She also designed an Apple TV App（confidential) with a modern look and intuitive interactions
 - Throughout years of UX career, she designed and shipped successfully a few start-up apps across news, stream radio iOS Apps with a proven high user review rate in App Store.
 She is also a successful business owner running her co-founded art studio Divine Art Studio for 3 years, managing 10+ designers and artists and maintaining customer relationships, and full-filling their requirements with satisfactory design and artwork. Joyce is compassionate, easy to communicate, and eager to partner with multi-functional teams to understand a holistic picture of the product, and she strives to perfect with world-class detailed driven design. She masters UX methodologies by utilizing qualitative and quantitative measurements while also knows when to think out of the box and break the rules with whimsically innovative solutions, and this is a rare quality in the industry that she is gifted of. ## Work Experience ### Product Design Leadership @ Stealth Mode Startup Company Jan 2023 – Present Lead and mentor a small team of designers in the end-to-end development (0-1) of an innovative B2C native social media application, emphasizing high privacy and cyber security technologies. Drove system-level product strategy and thinking, continuously iterating on user-centered design principles to enhance product experience. Fostered close collaboration with product managers and engineers to ensure exceptional end-product quality and seamless implementation. Defined and delivered large-scale features, meticulously crafting and refining details across both mobile application and web platforms. Established and maintained the Design Language System and overall brand identity, ensuring consistency and cohesion. Designed detailed, intuitive, and empathetic user experiences, including the development of templates for SaaS, B2B, and web applications. ### Product Design Lead @ Meta Jan 2021 – Jan 2024 | Menlo Park, California, United States • Lead design strategy, process and execution quality, mentor,critique and knowledge sharing for multiple B2C & B2B projects: - Business Messaging inbox experience , business management experience - Customer Lead Center, CRM, business engagement, sales conversion, customer context - HR tools for internal hiring process • Design thinking and methodology expertise • Strategical collaboration with x-functional owners • Ensure high quality world-class design • Critique, mentor and consultations to designers • Design Language System • Quantitative and qualitative research • Expertise in Figma ### Sr Product Design @ American Express Jan 2020 – Jan 2021 | New York, New York, United States • Lead End to End design strategy, user testing and execution • Drive scope definitions & iterations through ambiguity • Conversation with cross functional team owners to reach alignment on goals • Dashboard design for insights and customer credit account rewards and benefits • Data Visualizations and and user experience • Membership Summary for multi partnership solutions • Audit UX experience and provide strategies for opportunities, research, wireframe, prototype, production. ### Senior Product Designer @ PayPal Jan 2019 – Jan 2020 | San Francisco Bay Area • Lead design, strategy and vision for future products of Identity projects, strategizing, planning, executing design, and testing with system-level design thinking. • Presentation for team collaboration and executive reviews. • Review and feedback for peers, organize design studios, and brainstorm sessions. • Collaboration with product lead, technology lead and involve in business strategy, production, and quality assurance. • Log in redesigning for all PayPal platform such as Native App, Website, Partner App Webview • Password-less log in strategy and redesign ### Senior UX Designer @ JPMorgan Chase & Co. Jan 2018 – Jan 2019 | New York, United States • Redesign the JPM Private Bank App across iOS, Android, mobile, and tablet. • Cross-team communication through prototypes, IA structure, flows, and presentation. • Lo-Fi to High-Fi Wireframes based on product requirements, business goals, user needs, and technology requirements. • Quick user testing, in-lab testing • Aesthetic user interface and animation, design language system contribution. • Collaborate with product managers, executive, and marketing stakeholders to realize my designs. • Contribute critiques and peer reviews. ### User Experience Designer @ Entertainment Benefits Group Jan 2018 – Jan 2018 • E-commerce experience optimization • Heuristic analysis, information restructure, flows. • Communicate with wire frames and presentation with team members about new optimization ideas that bring more traffic and conversion. • Refine and redesign existing interfaces with winning A/B testing across all seven running websites underEBG such as TicketsatWork.com, ShowTickets.com. • User research on site and digital user testing with tools such as Mouseflow. • Create wireframes, prototypes, and animation. • Create production level specs to ensure a smooth development. ### Product Design Lead @ Unknown Jan 2016 – Jan 2018 Cross-team communication and management. Establish a process for collaboration to ensure growing teamwork and therefore and improving the product. Set the tone, the look & feel, the user experience, research of various blue sky products across: • Apple TV • News App • Social Media • Campaign Websites ### Founder | Director of Art and Design @ Divine Art Studio Jan 2013 – Jan 2016 • Web interface designs, App UI design. • News Mobile App • Stream Radio Mobile App • Illustration and printing designs. • High-end luxury paintings home decoration design using digital tools. • Oil paintings commissions. • Creative director of 10+ artists of different styles and genres. • Business branding, sales, and costumer relationships. ### Game Concept Designer @ Freelance Jan 2009 – Jan 2011 • 2D computer game concepts with PS,AI • Conceptual characters, items, outfits,scenes etc. • 3D modeling, animation with Maya • Illustration for commercial display ## Education ### 3D Animation Global Digital Creations ## Contact & Social - LinkedIn: https://linkedin.com/in/jzux --- Source: https://flows.cv/joyce JSON Resume: https://flows.cv/joyce/resume.json Last updated: 2026-02-23