# Joyce Croft > Product Design at Gallup | NASA Jet Propulsion Laboratory • Google • Amazon • PagerDuty | Speaker at Config 2024 Location: San Francisco, California, United States Profile: https://flows.cv/joycecroft For over a decade, I have worked as a multi-disciplinary designer and researcher in various places, ranging from tech startups, government and design agencies, and Fortune 500 companies. I have a love for good design and I appreciate all things nerdy. Specialties: Product Strategy, Cross-Functional Collaboration, UX Research, Product Design, Concept Development, UX Design, Usability Testing, Prototyping, User Flows, Persona Development, UI Design, Brand Identity, Typography, Building and Scaling Design Teams ## Work Experience ### Senior Product Designer @ Gallup Jan 2025 – Present ### Advisor @ WomenOfAI.org Jan 2020 – Present | San Francisco Bay Area WomenOfAI.org is a global nonprofit building women leaders in AI. We provide technical & leadership programs to 8000 members since 2018. Our partners include Google, Amazon, Samsung NEXT, Microsoft, AAUW, Databricks, NVIDIA, Intuit, Forbes, Lean In, and more. Our events reach 1500+ people per year and our newsletter reaches 100,000+ people per month. Learn more at womenofai.org. ### Design Lead, Innovation Foundry @ NASA Jet Propulsion Laboratory Jan 2024 – Jan 2025 | Pasadena, California, United States • Led product vision and strategy for Foundry's application suite. • Conducted user interviews and workshops to identify user needs and define clear solutions. • Collaborated with cross-functional teams to prioritize user-centric features. • Designed accessible UIs compliant with Section 508 standards and WCAG guidelines. • Designed research plans, built prototypes, and tested usability to refine user experience. • Communicated design decisions to customers and developers for alignment and execution. • Established tools, processes, and methodologies for research and design. • Achieved 400% user growth through strategic design and product enhancements. ### Senior Lead Human-Centered Designer @ NASA Jet Propulsion Laboratory Jan 2020 – Jan 2025 | Pasadena, California, United States • Led end-to-end product lifecycle for JPL’s cybersecurity and requirements tracking platforms. • Created prototypes and led research workshops to define the problem with stakeholders. • Curated data and narratives to communicate findings to customers and stakeholders. • Refined and validated designs through evaluation of use cases and ongoing user testing. • Created and developed IA, design systems, various design templates, and data visualization library. • Communicated research data, design insights, and storyboards to stakeholders. ### Senior UX Designer @ Verily Life Sciences Jan 2019 – Jan 2020 | San Francisco Bay Area • Collaborated across teams to design a B2B robotic surgery platform aimed at improving surgical outcomes. • Built prototypes and conducted usability testing to refine workflows and designs.
 • Curated data and narratives to communicate research insights and design solutions to stakeholders and developers.
 • Motivated surgeons to annotate videos, contributing to the development of machine learning models. • Defined benchmarks and developed data visualizations. • Collaborated with engineers, product managers, clinicians, and data scientists to launch a mental health mobile app to 5000 participants. • Created a mental health app to collect both passive and active data from participant's smartphones to predict depression risk and progression. • Designed a chatbot interface to lead participants through the study, using app surveys to get reliable data, maintain user engagement, and build trust with users. ### UX Designer @ Google Jan 2016 – Jan 2018 | San Francisco Bay Area • Partnered with PMs and developers to extend the Android framework and Material UI. • Defined new UX patterns for Instant Apps to enhance user experience. • Delivered Instant Apps to over 2 billion Android users, driving a 70% increase in user engagement. • Created user flows and designs, and conducted usability tests to refine app experiences. • Built and presented interactive prototypes, effectively communicating findings to stakeholders. • Collected user feedback and continuously iterated to improve existing solutions. ### Senior Designer and Researcher, Visual Search and Mobile Innovation @ A9.com Jan 2015 – Jan 2016 | Palo Alto, CA • Provided creative leadership for complete design process including market research, visioning, connecting, designing, prototyping, and implementation of all projects. • Led product and interface design for Amazon’s Visual Search, Ad Tech, and augmented reality technology. • Collaborated with engineers and PMs on Visual Search, contributing to the development of machine learning datasets. • Conducted usability testing and documented research findings to inform design decisions. • Synthesized data to drive design improvements and enhance user experience. • Worked with Amazon UI guidelines, processes, and standards to produce a full range of design and UX deliverables. • Pioneered, led, and launched Amazon’s first augmented reality feature in the mobile app to help improve customers’ confidence in their purchase decisions. • Partnered with cross-functional teams to develop machine learning tools for computer vision models. • Built working prototypes to present, test, and measure new features. • Created an A9 brand style guide and UI guidelines. • Provided mentoring, coaching, and direction setting to team. • Increased customer base by 144% through innovative product design and features. ### Founding Designer @ PagerDuty Jan 2013 – Jan 2015 | San Francisco, CA • Managed and led a small in-house design agency, delivering end-to-end B2B design solutions across PagerDuty’s SaaS products. • Directed the vision, research, design, and production of all marketing and B2B product strategies. • Led the direction, design, and production of all feature content, campaigns, branded marketing, and public relations communication vehicles including, but not limited to, all print, web, and mobile advertising, events, sales collateral, emails, invitations and customized partnership material. • Established research methods and design processes in an engineering-driven company. • Created the components in the PagerDuty Mobile app UI library, improved overall user experience, and reinforced the PagerDuty brand. • Designed and directed a cohesive experiential experience by designing all digital and print event materials, one-of-a-kind swag, custom trade show and event booths on time and within budget. • Built prototypes, conducted user testing, and iterated on designs to improve product outcomes. • Expanded the customer base by 200% and grew revenue by 233%. ### Senior Design Technologist @ Inkling Jan 2010 – Jan 2013 • Created, designed and built the front end library behind every Inkling title that launched Inkling Habitat (US Patent 20130179761), the world's first scalable publishing environment for building interactive content. • Collaborated with engineers to architect markup that is sustainable and maintainable. • Partnered with technical writers to document all code and processes. • Trained and taught vendors as well as internal teams. • Teamed up with content owners to ensure quality and accuracy of styled content. • Managed a small team to help implement production, productivity, and quality. • Improved content ingestion process by 200%. ### Senior Web Designer / Developer, Marketing @ Wired Magazine Jan 2006 – Jan 2010 • Organized the planning, development, and deployment of WIRED Magazine’s marketing web sites. • Determined project scope and specifications. • Coordinated and track progress of design and development teams to implement online designs. • Designed, built, and performed ongoing maintenance of web sites. • Concept and design digital advertising and event promotions. ## Education ### BFA with Honors in Design Atlanta College of Art ### Associate of Arts (AA) in Visual Art Pensacola State College ## Contact & Social - LinkedIn: https://linkedin.com/in/joycecroft - Portfolio: http://joycecroft.com - Portfolio: https://youtu.be/JLjcdZi9rdA?si=v_kRY4YRKDn6dDa6 - Portfolio: https://blog.joycecroft.com/ --- Source: https://flows.cv/joycecroft JSON Resume: https://flows.cv/joycecroft/resume.json Last updated: 2026-04-13