# Joyce Liu > Head of Design at Zip Location: San Francisco Bay Area, United States Profile: https://flows.cv/joyceliu I am interested in designing thoughtful technologies and rich experiences that improve people's lives and make the world a better place. I love learning about how people behave and think in different ways and creating new interactions with technology. ## Work Experience ### Head of Design @ Zip Jan 2021 – Present | San Francisco, California, United States Building out a world-class UX team at Zip. I'm currently hiring product designers! Please reach out if you're interested. We have a stellar cross-functional team that iterates quickly and values UX. Zip is a modern, user-centered spend management system. Zip provides one place for any employee to initiate a purchase or vendor request. ### Senior Interaction Designer @ Google Jan 2018 – Jan 2021 | San Francisco Bay Area Google Maps (2019 - 2021) + Deliveries & Logistics + Buses + Micromobility Google UX (2016-2021) + Part of the team that created the first UX onboarding course for all new UX hires. + Active member of the Design Sprints community: led cross-team, cross-PA design sprints, facilitated external design sprints, and taught the Intro to Design Sprints course for sprint facilitators. Hire (2015-2019) + A recruiting app made for SMBs ### Interaction Designer @ Google Jan 2015 – Jan 2018 | San Francisco Bay Area ### Product Designer @ bebop.co Jan 2015 – Jan 2019 | San Francisco Bay Area UX/UI Design, Research, Content Strategy. In December 2015, bebop was acquired by Google, and we continued to work on our product which became Hire by Google. ### Project Lead @ MHCI Capstone Project with PNC Financial Services Jan 2015 – Jan 2015 | Pittsburgh, PA + Formulated and guided product and research strategy. + Collaborated with researchers, designers, and developer to meet project deadlines. + Managed team dynamics and facilitated team meetings. + Delegated tasks among team members. + Led user research and synthesis activities such as contextual inquiry, interviews, and affinity diagramming. + Created wireframes and prototypes for iOS mobile application ### Graduate Teaching Assistant @ Carnegie Mellon University Jan 2015 – Jan 2015 | Pittsburgh, PA Teaching Assistant for Introduction to Human-Computer Interaction for Technology Executives. ### Founder and Editor-in-chief @ berkeleyByte Jan 2012 – Jan 2014 | Berkeley, CA + Pioneered the first technology and design publication at UC Berkeley. + Managed a team comprised of writers, editors, photographers, event planners and a web developer. + Led team meetings and facilitate discussion on design, innovation, culture and technology. + Facilitated marketing campaigns to expand readership. + Edited articles for ease of understanding, relevance, interest, flow and objectivity. + Worked with writers to improve their writing and journalism skills. + Wrote articles related to design, culture and tech at UC Berkeley and beyond. + Created and taught a DeCal (student-led course) on journalism (http://berkeleybytedecal.wordpress.com/slides/) ### Course Assistant for Designing Innovative Public Health Solutions: Eat-Think-Design (PH 290) @ UC Berkeley School of Public Health Jan 2014 – Jan 2014 | Berkeley, CA + Designed the branding for the class, including the logo, templates for documents and presentations. + Developed materials for class activities. + Coordinated logistics with guest speakers. + Reviewed and synthesized the latest literature on food systems. + Collaborated in a team to create a Filipino Pop-Up Restaurant (Sariwa!) in Berkeley, CA, as a final project. ### User Interface Design Intern @ Curious.com Jan 2013 – Jan 2013 | Menlo Park, CA + Designed the user interface and interactions for the Teacher Message Center. + Conceptualized and developed high fidelity mockups for a Teacher Dashboard + Created graphics for the Curious Pinterest page and drove traffic from Pinterest by close to 200% ### Design Research Assistant @ Berkeley Institute of Design, in collaboration with Adobe Systems Jan 2013 – Jan 2013 | UC Berkeley + Researched best practices in Do-It-Yourself (DIY) video tutorial making and video learning. + Devised questions and conducted interviews with DIY video authors from around the US and the world. + Conducted a pilot study and user studies for DemoCut, a video-editing software. + Analyzed and synthesized qualitative and quantitative data from the user studies. + Results were published in UIST 2013. ### Research Assistant @ Computational Cognition Lab, UC Berkeley Psychology Department Jan 2012 – Jan 2013 | Computational Cognition Lab + Created videos and materials to teach people about growth mindset and improve learning. + Devised experimental conditions and analyze experimental methods. + Wrote and edited grants. + Contributed to the Cognition and Learning Wiki. ### Design Research Assistant @ Computational Cognition Lab, UC Berkeley Psychology Department Jan 2012 – Jan 2012 | Berkeley Institute of Design + Analyzed and coded video data on design teams working on idea generation using TAMS Analyzer. + Synthesized data and observations into memos. + Reviewed and copy-edited final dissertation manuscript. ### Blogger @ Caliber Magazine Jan 2010 – Jan 2012 ### Research Assistant @ UC Berkeley Economics Department Jan 2011 – Jan 2012 | UC Berkeley + Edited writing and examined the flow of the manuscripts for Economics Professor Enrico Moretti's book, The New Geography of Jobs. + Researched data and information related to the geography of jobs. + Fact checked the final manuscript. ### Journalist Intern @ The Stanford Daily Newspaper Jan 2009 – Jan 2009 ## Education ### Master's Degree in Human-Computer Interaction Carnegie Mellon University ### Bachelor of Arts (B.A.) in Cognitive Science, English; minor in Computer Science University of California, Berkeley ## Contact & Social - LinkedIn: https://linkedin.com/in/liujoyce - Portfolio: http://cogcog.wordpress.com --- Source: https://flows.cv/joyceliu JSON Resume: https://flows.cv/joyceliu/resume.json Last updated: 2026-04-13