# Joy Zhu

> Product Designer, User Experience, Visual Design, Design Innovation

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/joyzhu

I'm a full-stack Designer with 15+ years of experience in Product Design, Visual Design, Design Innovation, and Art. With my background in both consulting and agency work, I work between high-level strategy and detailed execution.

## Work Experience
### Product Design and Consulting @ Independent Consulting
Jan 2024 – Present

### Product Designer @ Active Theory Inc
Jan 2016 – Present | Berkeley, California, United States
Bitgym is an app that lets people explore scenic trails—filmed from all over the world—while exercising on their machines.
• I have a long term work relationship with the small team at Bitgym—my role goes from designing brand identity, establishing a design system, conducting user research, prototyping and shipping new product features with engineers.

### User Experience Designer at Ignite @ Salesforce
Jan 2016 – Jan 2024 | San Francisco, California, United States
The Ignite team focuses on design consulting projects for Salesforce’s biggest clients.
• I led design in cross-functional project teams that help Salesforce’s largest clients design user-centered experiences, turning complex business and technology challenges into clear, human-centered narratives & solutions.
• I led research efforts to better understand our stakeholders and users, by conducting both quantitative and qualitative research. 
• I designed and prototyped applications 
• I designed and facilitated design workshops to brainstorm and ideate with key stakeholders.

### Design, strategic innovation @ Salesforce
Jan 2016 – Jan 2024 | San Francisco Bay Area

### Communication designer @ gravitytank
Jan 2015 – Jan 2016 | San Francisco Bay Area
gravitytank was a design agency that helps businesses define new products and services. It was acquired by Salesforce on September 2016.
• I led visual communication design projects for companies across Consumer Electronics, Healthcare, and Non-profit.

Clients: Samsung, Whirlpool, Target, James Irvine Foundation, UCSF

### Visual Designer @ Ammunition
Jan 2016 – Jan 2016 | San Francisco Bay Area
Ammunition is a design agency that designs hardware, software, and graphic identities for many companies.
My responsibilities:
• Art direction, VI system, branding
• UI wireframes and final UI design
• Packaging and websites
Clients: Beats headphone, Baker Furnitures, MODSY home design, MOOG

### Visual designer @ Garlic Design
Jan 2010 – Jan 2010
- Logo design, branding, posters, invitations, shopping windows, interior graphics, UI design for websites and apps.

### Art Director @ China Common Communication
Jan 2009 – Jan 2009
- In charge of a children's education TV program 'Kodomo of Benesse Corporation of Japan'.
- Collaborate with costume team, actor/actresses, film director and other designers.
- Project planning/ storyboard/ graphic design/ stage design.


## Education
### Master of Fine Arts in Graphic Design
Academy of Art University

### Master of Fine Art in Illustration
Academy of Art University

### Bachelor of Fine Arts in Art Design
Tongji University


## Contact & Social
- LinkedIn: https://linkedin.com/in/joy-zhu-08503525
- Portfolio: http://huijoyzhu.com

---
Source: https://flows.cv/joyzhu
JSON Resume: https://flows.cv/joyzhu/resume.json
Last updated: 2026-04-13