• Cross-company AI / LLM in-product strategy & execution • Personal finance management • Growth • Membership

Supported all ridehail consumer experiences both in and out of the vehicle, covering approximately 80% of the company's business.

Head of Experiences Design for new products within Meta's Reality Labs, hiring and forming 16 teams across 6 pillars of work, building 40+ comprehensive apps and features of a new AR OS and a very 0–1 space. Had a lot of fun pushing the boundaries of what was possible in technology today and over the next 5–10 years of innovations. My teams have dozens of patents in novel neural IX, astounding work ethic, and a strongly bonded and supportive culture.

Operated as cross-XFN lead, creating org-wide understanding for who to build for; how to build effectively; what goals to set; and how to create & achieve device readiness milestones. Direct collaboration w/ VP leadership & visibility w/ Mark Zuckerberg to create org strategy.

Guided key elements of international cross-company strategy w/ major industry HW partners.

Created robust team health across wide level range of product designers & creative directors, netting near zero attrition and 95–97% manager approval rating over 2.5 years in the AR group, a fast-moving environment. Grew multiple designers & managers through mentorship & promos.

Improved company-level processes for interviewing, hiring and evaluating performance internally across 1000s of total participants. Trained 100s of designers & dozens of managers in the above. Built multiple programs to create ongoing internal & external designer training & both taught & facilitated them w/ 100s of participants each half. Known across Meta for these contributions.

• Co-founded and supported multiple products and product teams within the Facebook App's Community Incubator, building new 0–1 products within the world's largest social platform.

• Launched product MVPs for Facebook Campus and Facebook Neighborhoods, above retention goals.

• Established cross-org collabs w/ 100s of contributors. Created pre- and post-MVP strategies, GTM, E2E rapid prototypes, launch quality processes & goal metrics.

• Created company-first visual systems design & pioneering features. Influenced multiple add’l products affecting 2B+ users.

• For the “Campus” product, worked with 30 external university partners & authored a 3-tier collaboration system w/ different levels of customization.

• Supported & grew 5 product teams supporting Facebook Events & Local Community, the world’s largest events creation & discovery platform: 700M consumers / month & 120K creators / month used us to find things to do in the real world.

• Grew platform ~17%, from 600M to 700M/month.

• Relaunched large new Facebook “Local 4.0” feature set in both FB App & Facebook Local app (won Google Play Best of 2018 award), substantially improving success metrics.

• Merged 5 previous & complex surfaces w/in FB App into a single surface. Oversaw UX deprecation of previous entities through challenging org negotiations.

• Oversaw 12+ major new features & surfaces, including company-level new maps features & data overlays of places, activities, events & people. Launch spanned iOS, Android and WWW.