•Guided a multidisciplinary team of over 7 product and QA engineers, a product designer, and a product manager in an agile environment, ensuring swift releases and continuous improvement.
•Led the Member Activation team, driving significant achievements such as doubling new member activation rates within four months and reducing initial appointment wait times by 50%.
•Designed and implemented an SMS appointment confirmation system, leveraging tools like Iterable, Segment, Webhooks, and a Golang service to enhance efficiency.
•Spearheaded the development of an event-driven member communication system, integrating multiple backend services with Google PubSub to streamline communication to over 10,000 members.
•Oversaw technical design and implementation planning for key initiatives impacting the first 60 days of Parsley Health members' digital journey.
•Directed the re-engineering and redesign of crucial aspects of the PH Digital experience, including messaging, appointment scheduling, and intake forms.
•Fostered collaboration across departments to identify and address challenges in marketing, scheduling, EMR integration, and more.
•Implemented dynamic AB testing feature flags in collaboration with LaunchDarkly, facilitating iterative improvements across the Parsley Health platform.
