# Juan D. Botero > Principal Product Designer | Design System Lead at Albertsons Companies Location: Mill Valley, California, United States Profile: https://flows.cv/juandbotero I’m a digital product designer with extensive experience in both large and small organizations across Silicon Valley. For the past 4.5 years, I’ve led the design system at a fast-paced company, driving consistency and scalability across products. I’ve mentored a UX team of 40 designers, supporting them in adopting and effectively using the component library while guiding UX strategy and visual design. My work has improved design efficiency, enabled cross-functional alignment, and enhanced the overall user experience. With 20 years of experience in e-commerce, fintech, and advertising, I’ve delivered dozens of successful UX projects for global audiences, covering all phases of the UX lifecycle, from research and interaction design to motion design and detailed specifications. Key Proficiencies: Design systems, token architecture, Figma variables, library management, and documentation/guidelines for design systems. Mobile and web product design, UX best practices, motion design, interaction design, visual communication, wireframing, customer journey mapping, prototyping, usability testing, and storyboarding. Design Tools: Figma, Token Studio for Figma, Adobe (After Effects, Photoshop, Illustrator).   Web Development: HTML, CSS, GitHub. Other tools: Jira, Trello, WordPress. See portfolio https://juandbotero.com/ ## Work Experience ### Principal Designer | Design System Lead @ Albertsons Companies Jan 2025 – Present | United States - Lead Design System Initiatives: Define visual styles, patterns, and guidelines to ensure the design system meets diverse product needs. - Ensure Accessibility: Implement and uphold accessibility standards (e.g., WCAG) and promote inclusive design across all products. - Collaborate Cross-Functionally: Work closely with engineers, product managers, and designers to ensure seamless integration and adoption of the design system. - Drive Documentation and Advocacy: Create comprehensive documentation for components, guidelines, and workflows. Advocate for the design system's value and encourage its adoption. - Mentorship and Thought Leadership: Mentor junior designers and contribute to the design system's strategic direction, demonstrating leadership and expertise. - Establish Governance and Contribution Processes: Define and maintain scalable contribution and governance models to ensure system consistency. - Continuously Improve the System: Gather feedback, conduct research (e.g., usability testing), analyze data, and iterate to ensure the system remains effective, efficient, and aligned with user and business needs. ### Senior Product Designer | Design System Lead @ Albertsons Companies Jan 2021 – Present | Pleasanton, CA. Bay Area • Lead and execute Albertsons component library and usage guidelines. • Created flexible components to address a wide variety of use cases. • Lead motion design for the design system and define animation principles that best suit Albertsons' digital products. • Designed all components with accessibility best practices in mind. ### Senior Product Designer @ Western Union Digital Jan 2014 – Jan 2021 | 185 Berry St, San Francisco, CA • Lead global websites and mobile apps experience for the North and South American, European, Asian and African regions. • Use qualitative and quantitative data to design and solve complex UX problems, earn customer loyalty, and increase conversion rates. • Lead motion design for Western Union design system defining and producing animation principles that best suit our digital products. • Work in close collaboration with business owners, product, research, and web development teams from brainstorming, design high-fidelity mockups to final implementation. • Develop interactive prototypes for usability testing to validate design while meeting customer’s expectations and business goals. • Lead responsive designs for wu.com while mentoring junior designers to create information architecture and user flows that the team used to identify customer pain points and develop final design. ### Interactive Designer @ Pacific Digital Image Jan 2009 – Jan 2014 | San Francisco Bay Area • Designed interactions, information architecture, and graphic arts for digital products. • Implemented front end code for a wide range of interactive communication products including internet sites, touch screen applications, and interactive kiosks. • Developed online animated ads and promo spots ### Interactive Designer @ Freelance Jan 2008 – Jan 2009 | San Francisco • Designed interactions, information architecture, graphic arts and image optimization for websites and videogames. • Developed online animated ads and promo spots. ### Graphic/Web designer @ PlayFirst, Inc. Jan 2007 – Jan 2008 • Designed interactions, graphic arts for playfirst.com and other microsites. • Developed online animated flash ads and promo spots for games. • Designed additional marketing collateral for company events. ### Graphic Designer @ Academy of Art University Jan 2004 – Jan 2005 Designed brochures, logos, and flyers for company events. ## Education ### Master of Fine Arts (M.F.A. in ), Web Design & New Media Academy of Art University Jan 2004 – Jan 2006 ### Bachelor of Arts (B.A. in ), Graphic Design Universidad Pontificia Bolivariana ## Contact & Social - LinkedIn: https://www.linkedin.com/in/juan-d-botero - Website: https://juandbotero.com/ --- Source: https://flows.cv/juandbotero JSON Resume: https://flows.cv/juandbotero/resume.json Last updated: 2026-04-07