I built a 0→1 AI product from concept to early distribution, validating real user needs.

Owned the full product lifecycle: discovery, validation, design, development, and launch.

Designed intuitive user experiences that simplify complex workflows and support fast decision-making.

Leading product strategy and design for a B2B accommodation distribution platform.

Led end-to-end design of an AI-driven B2B SaaS platform, simplifying complex workflows to enable faster, data-informed decisions.

Partnered closely with Product and Engineering to translate AI capabilities into clear, usable interfaces adopted across teams.

Integrated AI-assisted workflows into the design process, helping speed up research synthesis, ideation, and decision-making in a fast-moving AI environment.

Shaped early product decisions around how AI should proactively support user decision-making, defining reusable interaction patterns for future features.

The role ended due to a company-wide layoff following a strategic restructuring.

Redesigned UEFA’s native mobile experience, increasing live engagement through simplified match navigation and real-time UX improvements.

Owned end-to-end mobile UX from discovery to delivery in a high-traffic, consumer-facing product environment.

Worked on a product used at massive scale during live events, balancing performance, clarity, and real-time constraints.

Led redesign of core data integration flows, reducing drop-off and improving time-to-value across ERP and CRM connections.

Partnered with Product and Engineering to ship reliable, scalable financial workflows in a complex B2B fintech context.

Focused on simplifying highly technical processes into clear, usable experiences for finance teams.