# Juan Menguiano

> Senior Product Designer · AI & B2B SaaS · 0→1 Products & Scalable Systems · Startup Advisor

Location: Spain, Spain
Profile: https://flows.cv/juanmenguiano

I design AI-driven B2B products end-to-end, focusing on turning complex workflows into simple, high-quality user experiences.

Most recently, I built a 0→1 AI product, owning the full lifecycle from discovery to launch. I’ve also designed scalable systems used by millions of users (30M+ at Genially), helping teams move faster and make better decisions.

My work sits at the intersection of product, systems, and AI — where clarity, speed, and craft matter.

I’m particularly strong at:
• Simplifying complex, technical workflows into clear, decision-oriented interfaces
• Designing platform and system-level experiences that scale across products
• Driving alignment across Product, Engineering, and Data in ambiguous environments
• Using AI-assisted workflows to accelerate research, ideation, and delivery

Currently focused on AI-powered B2B platforms.
Open to senior product design roles in SaaS, AI, and scale-up environments.

## Work Experience
### AI Product Builder @ Perty
Jan 2026 – Present | Spain
I built a 0→1 AI product from concept to early distribution, validating real user needs.

Owned the full product lifecycle: discovery, validation, design, development, and launch.

Designed intuitive user experiences that simplify complex workflows and support fast decision-making.

### Head of Product (Product & Design Advisor) @ Holidays Hub
Jan 2026 – Present | Spain
Leading product strategy and design for a B2B accommodation distribution platform.

• Defined product vision and marketplace strategy
• Designed cross-selling model connecting hotels and apartment operators
• Led product experience across B2B partners and B2C travellers
• Defined monetisation model (commissions, SaaS modules, partner integrations)
• Worked with engineering and commercial teams to launch and iterate the platform

### Senior Product Designer @ The Brief
Jan 2025 – Jan 2026 | Spain
Led end-to-end design of an AI-driven B2B SaaS platform, simplifying complex workflows to enable faster, data-informed decisions.

Partnered closely with Product and Engineering to translate AI capabilities into clear, usable interfaces adopted across teams.

Integrated AI-assisted workflows into the design process, helping speed up research synthesis, ideation, and decision-making in a fast-moving AI environment.

Shaped early product decisions around how AI should proactively support user decision-making, defining reusable interaction patterns for future features.

The role ended due to a company-wide layoff following a strategic restructuring.

### Senior Product Designer @ UEFA
Jan 2023 – Jan 2025 | Spain
Redesigned UEFA’s native mobile experience, increasing live engagement through simplified match navigation and real-time UX improvements.

Owned end-to-end mobile UX from discovery to delivery in a high-traffic, consumer-facing product environment.

Worked on a product used at massive scale during live events, balancing performance, clarity, and real-time constraints.

### Senior Product Designer @ Abacum
Jan 2022 – Jan 2023 | Spain
Led redesign of core data integration flows, reducing drop-off and improving time-to-value across ERP and CRM connections.

Partnered with Product and Engineering to ship reliable, scalable financial workflows in a complex B2B fintech context.

Focused on simplifying highly technical processes into clear, usable experiences for finance teams.

### Senior Product Designer @ Genial.ly
Jan 2020 – Jan 2022 | Spain
Evolved Genially’s design system and interaction patterns, improving the learning experience for 20M+ users.

Worked closely with educators and product teams to design accessible, engaging interfaces that supported retention and learning outcomes.

Led the evolution of Genially’s design system and interaction patterns, defining scalable foundations for collaboration and large-scale usage across multiple user types.

### Senior Product Designer & Design Lead @ United Cuisines
Jan 2017 – Jan 2020 | Cádiz, España
Delivered 60+ projects digital products for B2B clients, leading design strategy and UX delivery. Established reusable UI systems that cut deliver y time and improved product consistency across projects.

SaaS projects across different clients

### Founder & Design Manager @ Flowart Agencia Creativa
Jan 2002 – Jan 2017 | El Puerto de Santa María
Founded and led a digital agency, delivering 600+ UX/UI projects across Europe. Drove end-to-end product design and branding, increasing engagement by up to 35% in client platforms and campaigns.


## Contact & Social
- LinkedIn: https://linkedin.com/in/juan-menguiano
- Portfolio: https://juanmenguiano.com/

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Source: https://flows.cv/juanmenguiano
JSON Resume: https://flows.cv/juanmenguiano/resume.json
Last updated: 2026-03-31