Driving impactful UX through collaborative, creative, and data-driven approaches. Building bridges between teams, technology, and business to deliver human-centered solutions with lasting impact.

2023 — 2025GenesysStaff Product Designer (UX)

2023 — 2025

Dublin, County Dublin, Ireland

2022 — 2022WayflyerLead Product Designer (Design System)

2022 — 2022

Dublin, County Dublin, Ireland

Crucial role in speeding up product development by leading the creation of a Design System, simplifying workflows, and promoting collaboration between design and development teams.

Contributed to building a culture of accessible design by emphasizing the importance of inclusivity and usability for all users, driven by the Design System.

Encouraged knowledge sharing and team empowerment through various means, such as tutorials, workshops, and code-design collaboration.

2021 — 2022Enterprise Registry SolutionsLead Product Designer (UX)

2021 — 2022

Dublin, County Dublin, Ireland

Lead and oversee the user experience of products from conception to launch in partnership with multidisciplinary teams and stakeholders

Champion and evangelize the Design Thinking methodology and UX discipline throughout the entire company, providing education and thought leadership

Contribute to strategic decisions around the future direction of the company's products

Define, craft and evolve the Design System collaborating with other designers. Focusing on best practices, standards and comprehensive documentation

Responsible for general team performance and health, design deliverables prioritization, and building a culture of design excellence.

Run UX workshops (stakeholders alignment, brainstorming, usability testing, critique, ideation) and facilitate Design Sprints.

Responsible for managing and growing the team of UI, UX, Product Designers, including career and skills development.

Drive and assess design solutions based on user research input, user goals, business requirements, and technical feasibility

Experiment and develop relevant ideas into concrete design proposals to share with product and management teams for future consideration

Develop complex static and interactive prototypes for evaluation of concepts to business owners or validation with end-users

2020 — 2021Enterprise Registry SolutionsUser Experience Designer

2020 — 2021

Dublin, County Dublin, Ireland

Leading product design for ERS projects focusing on Design Systems and to bring the Design Thinking methodology with a user-centric mindset into the company's culture.

I have been collaborating with clients and team members throughout all phases of the design process. Constantly applying UX techniques such as planning and conducting user research, usability testing, creating interactive prototypes and wireframes, visual design and acting as a consultant to interdisciplinary teams.

2018 — 2019Enterprise Registry SolutionsSenior Frontend Developer

2018 — 2019

Dublin, Ireland

Bringing technical skills expertise, a creative process in software development, 100% testing coverage approach, and always a positive attitude to help the company relentless ambition to dominate the global registry domain.

Contributed to the RegSys Product team with my Angular expertise combined with my high energy and passion for modern technologies as well as dealing with .Net API development.

As part of ERS internal tools growth, our team was tasked to build a product to empower teams to deliver projects with greater ease and speed. From my side, I was accountable for taking the UX/UI leadership of this project and it has been an incredible opportunity to employ my designer abilities.

ERS is an Irish company that specialises in business & corporate registry solutions. ISC acquired ERS in 2017 to enhance Core Registry offering.

Education

Instituto Federal de Educação, Ciência e Tecnologia de Alagoas

Experience+

Education

Bachelor's Degree