# Juarez Filho > AI-Native Product Designer • Design Thinking Expert • Crafting intuitive digital experiences Location: Dublin, County Dublin, Ireland Profile: https://flows.cv/juarez Driving impactful UX through collaborative, creative, and data-driven approaches. Building bridges between teams, technology, and business to deliver human-centered solutions with lasting impact. When I'm not crafting user experiences, you'll find me running trails, hiking mountains, cooking different recipes, or exploring new cultures – passions that have shaped my globally-minded and energetic approach to design. ## Work Experience ### Staff Product Designer (UX) @ Genesys Jan 2023 – Jan 2025 | Dublin, County Dublin, Ireland ### Lead Product Designer (Design System) @ Wayflyer Jan 2022 – Jan 2022 | Dublin, County Dublin, Ireland • Crucial role in speeding up product development by leading the creation of a Design System, simplifying workflows, and promoting collaboration between design and development teams.  • Contributed to building a culture of accessible design by emphasizing the importance of inclusivity and usability for all users, driven by the Design System. • Encouraged knowledge sharing and team empowerment through various means, such as tutorials, workshops, and code-design collaboration. ### Lead Product Designer (UX) @ Enterprise Registry Solutions Jan 2021 – Jan 2022 | Dublin, County Dublin, Ireland • Lead and oversee the user experience of products from conception to launch in partnership with multidisciplinary teams and stakeholders • Champion and evangelize the Design Thinking methodology and UX discipline throughout the entire company, providing education and thought leadership • Contribute to strategic decisions around the future direction of the company's products • Define, craft and evolve the Design System collaborating with other designers. Focusing on best practices, standards and comprehensive documentation • Responsible for general team performance and health, design deliverables prioritization, and building a culture of design excellence. • Run UX workshops (stakeholders alignment, brainstorming, usability testing, critique, ideation) and facilitate Design Sprints. • Responsible for managing and growing the team of UI, UX, Product Designers, including career and skills development. • Drive and assess design solutions based on user research input, user goals, business requirements, and technical feasibility • Experiment and develop relevant ideas into concrete design proposals to share with product and management teams for future consideration • Develop complex static and interactive prototypes for evaluation of concepts to business owners or validation with end-users ### User Experience Designer @ Enterprise Registry Solutions Jan 2020 – Jan 2021 | Dublin, County Dublin, Ireland Leading product design for ERS projects focusing on Design Systems and to bring the Design Thinking methodology with a user-centric mindset into the company's culture. I have been collaborating with clients and team members throughout all phases of the design process. Constantly applying UX techniques such as planning and conducting user research, usability testing, creating interactive prototypes and wireframes, visual design and acting as a consultant to interdisciplinary teams. ### Senior Frontend Developer @ Enterprise Registry Solutions Jan 2018 – Jan 2019 | Dublin, Ireland Bringing technical skills expertise, a creative process in software development, 100% testing coverage approach, and always a positive attitude to help the company relentless ambition to dominate the global registry domain. Contributed to the RegSys Product team with my Angular expertise combined with my high energy and passion for modern technologies as well as dealing with .Net API development. As part of ERS internal tools growth, our team was tasked to build a product to empower teams to deliver projects with greater ease and speed. From my side, I was accountable for taking the UX/UI leadership of this project and it has been an incredible opportunity to employ my designer abilities. ERS is an Irish company that specialises in business & corporate registry solutions. ISC acquired ERS in 2017 to enhance Core Registry offering. ### Frontend Engineer @ tidy.com Jan 2016 – Jan 2018 | Remote Developing mobile applications with an innovative approach to home cleaning. Ionic is an open-source mobile app development framework that has been rapidly gaining adoption. Combining Ionic, a highly skilled team, and the founders' expertise in this particular field we could improve every aspect of the services provided for both housekeepers and customers. ### Front End Engineer @ madewithlove Jan 2015 – Jan 2016 | Remote Crafting delightful user interfaces to customers was my main role. During my time working at madewithlove I had the pleasure to work with an exceptional team. Passionate people that are willing to do their best to accomplish excellence in every detail. Advanced CSS techniques, Semantic Markup, Style Guides, Angular, Laravel, Vagrant, building tools, and Git/ Github were part of my development workflow. ### Lead Front-end Engineer @ Gabstr Inc. Jan 2013 – Jan 2014 | San Francisco Bay Area Responsible for leading and building Gabstr client-side mobile and web applications adopting Ember.js combined with modern technologies. Always focused on constantly provide a more enjoyable User Experience working closely with the API and Design teams to achieve the most suitable approach and performant implementation for each new feature. ### Front-end Developer @ enjoei.com Jan 2012 – Jan 2012 We built the initial e-commerce solution driven by performance optimizations from the scratch powered by Ruby on Rails in a month with a team composed of a designer and two developers including myself. One of the most exciting and challenging projects I had the pleasure to participate in my career. Responsive Web Design, Tableless layout, SEO best practices, SASS, and HAML. Enjoei is an online marketplace for used products in Brazil. Its platform allows buyers and sellers to communicate directly and negotiate to get used products at an affordable price. ### Frontend Engineer @ Eadbox Jan 2010 – Jan 2012 | Curitiba Area, Brazil E-Learning Web Platform to help companies and educational institutions to create online courses with real-time features. Worked on the user experience of the product always trying to embrace new technologies and creating innovative solutions for the business growth. Most of the time I was working on the client-side integrating with Ruby on Rails backend. ### Front-end Engineer @ Compra3 Jan 2010 – Jan 2010 Compra3 was an e-commerce social network with a progressive reimbursement (cash-back)model, a business innovation that leverages the strength of social media and social networks to disrupt existing e-commerce retail marketing strategies. ### Junior Front-End Developer @ Sx Brasil Jan 2008 – Jan 2009 | Maceió Area, Brazil This opportunity was my first step into my Front-end Developer Career. PSD to HTML was booming, jQuery was the most popular JavaScript library, and Firebug was probably the only decent Browser Developer Tool. I built as many websites as I could for their clients while I was stepping up my game related to the absolutely essential tools and technologies of being a Front-end Developer. ### Systems Analyst @ Area10 Jan 2007 – Jan 2008 ### Programmer @ SEFAZ/AL Jan 2007 – Jan 2008 ### Trainee @ SEFAZ/AL Jan 2006 – Jan 2007 I did work with Sagent, a DW tool that I used to build a specific part of system that handled txt files. On the other hand I could learn a lot of things with my partners and Project Manager, such things like Mental Maps, Patterns, Project Management, Oracle, OO and Team Work... ### PHP Developer @ RbbWeb Soluções Jan 2006 – Jan 2006 PHP and Mysql Developer. It was a great experience because I could improve my skills in Web Developer with. I need fix various problems on websites, create other things and I made it at home... In fact it was my first experience like freelancer and the begin of my real interest on Web Development. ### PHP and MySql Web Developer @ Policia Civil/AL Jan 2005 – Jan 2006 Developed many systems that increase improvements on process like Service Order Management, Courses Managements, Users Control, Reports System to statistic division. Participated on redesign of Intranet and Web Site and this contributed to my involvement with web design area. ## Education ### Bachelor's Degree in Computer Systems Analysis Instituto Federal de Educação, Ciência e Tecnologia de Alagoas ## Contact & Social - LinkedIn: https://linkedin.com/in/juarez-filho --- Source: https://flows.cv/juarez JSON Resume: https://flows.cv/juarez/resume.json Last updated: 2026-03-31