# Jucelle Lim > Staff Product Designer at Braze Location: Dublin, California, United States Profile: https://flows.cv/jucelle https://dribbble.com/jucellelim ## Work Experience ### Staff Product Designer, Design System & Global UX @ Braze Jan 2023 – Present | New York City Metropolitan Area ### Lead Product Designer, Design System & Global UX @ Braze Jan 2022 – Jan 2023 | New York City Metropolitan Area ### Senior Product Designer, Design System @ Braze Jan 2021 – Jan 2022 | New York, United States ### Product Designer, Design System @ Braze Jan 2019 – Jan 2021 | Greater New York City Area Help lead the strategic and executional direction of the visual language, pattern library, and service experience of Beacon, Braze's Design System, as well as shared experience patterns like navigation. Serve as the primary ambassador of the system across the organization. • Define requirements and systematize commonly needed components and patterns in the product • Manage and document design guidelines and actively promote pattern consistency cross-functionally through design reviews, coaching, and enablement • Work closely with engineers to create and maintain components with reusability and accessibility in mind • Help drive product and brand unification by creating a consistent narrative through cohesive visual language and predictable patterns • Develop standards and processes for system governance to ensure the efficiency and usability of the service and tools we provide • Shepherd system contributions and adoption by closely supporting and partnering with Beacon stakeholders to help drive their efforts forward • Define and manage design priorities for the team such as quarterly design roadmaps, and communicate expectations to UX leadership. ### Visual Designer , UI/UX @ Dandelion (Home Geothermal) Jan 2017 – Jan 2019 | Greater New York City Area Dandelion is a clean energy startup that was originally incubated inside Google’s parent company, Alphabet. It offers residential geothermal heating and cooling by harvesting energy from the ground to regulate your home’s temperature - Designed Dandelion’s web platform, Marketplace, from the ground up. Continuing to build, iterate and ship product features by working closely with sales, operations, engineers, and partner contractors. - Revamped and unified Dandelion’s visual language and successfully launched their website and web app in June 2018. - Conducted user research studies alongside Product Engineering by conceptualizing and then running in-person and online user testing sessions for feature ideation and usability studies. ### Visual Designer @ Fundera Jan 2016 – Jan 2017 | Greater New York City Area Fundera is a fintech company that helps small business owners get the funding they need to grow by matching them with the best online lender that fits their business need - Designed 3QQ, a guided questionnaire on Fundera’s website that allows the system to match customers with the best product and lender. - Worked with Product, Engineering, and Marketing Acquisition to continue to improve Fundera’s website and blog by A/B testing alternative designs and messaging as well as to conduct usability tests. - Established a UI style guide to provide more efficient workflow and handoff between design and engineering. - Developed and implemented a new CMS system that allowed the Content Team to easily create and edit content in web modules fairly quickly. ### Visual Designer @ HelloShopper Jan 2015 – Jan 2016 | Greater Boston Area HelloShopper, formerly known as Scratch, is a chat-based mobile and web app that connects customers with a network of gift shoppers, on-demand, from any device. - Revamped and shipped the app’s Chat UI and Checkout Process across desktop and mobile devices. - Owned and drove HelloShopper’s rebranding efforts from creating a new brand identity to directing photoshoots for images to be used on the website and various marketing channels. - Executed consistent application of new brand elements across the web and mobile apps. ### Visual Designer @ App Annie Jan 2014 – Jan 2015 | San Francisco, CA App Annie is an app data and insights platform that offers developers and investors a complete view of the mobile and app markets. - Lead the creation and documentation of App Annie’s illustration style and patterns based on the new branding and positioning. - Responsible for the design and execution of Solutions—a series of customer-facing pages that offer business solutions for App Annie's core verticals. - Worked closely with other members of the design team to build, implement and refine the company’s brand guidelines. - Created responsive marketing pages and lifecycle email templates from concept to completion as well as localized contents to truly cater to diverse worldwide audience. - Developed graphics, print collateral and booth design for events like Game Developers Conference, Casual Connect and Apps World. ### Junior Graphic Designer @ App Annie Jan 2013 – Jan 2014 | San Francisco Bay Area ### Graphic Designer @ UConn Design Center Jan 2011 – Jan 2012 Conceptualized and developed a variety of print, web, motion and brand identity. ## Education ### Bachelor of Fine Arts (BFA) in Communication Design University of Connecticut ## Contact & Social - LinkedIn: https://linkedin.com/in/jucellelim - Portfolio: http://www.jucellelim.com - Dribbble: https://dribbble.com/jucellelim --- Source: https://flows.cv/jucelle JSON Resume: https://flows.cv/jucelle/resume.json Last updated: 2026-03-30