•Complete website redesign for their launch in Spring 2021.
•The redesign was fueled by user research, testing, competitive landscape, and prototyping to make the new website reflect the brands environmental initiatives, inclusivity motivations, and fashion inspiration.
> Research Report: Included the detailed research, reasoning, and justification of our persona, designs, and recommendations.
> Working Website Prototype: Figma prototype with thorough functionality attached to specific tasks.
> We developed the following pages with an updated navigation: Home Page, Collections Page (sizing chart, colors, styles), Social Impact Page (emphasis on partnerships and inclusivity), About Us Page, Calendar Drop Page
> Spec Doc: Includes artifacts, hex codes, fonts, etc. that have been built and included in the prototype for future reference.
> Presentation and Recommendations: We presented our findings and recommendations to have an open discussion on next steps and feedback with the client.