Milwaukee, Wisconsin, United States
• Conceptualized, launched, and optimized a practice tool for material and AP-style multiple-choice questions, engaging 46K students weekly. Improved the purchase flow by introducing limited-time offers, driving 250K weekly paywall views and generating $400K+ in sales
• Designed and implemented a new friend referral experience, increasing clickthrough rates by over 60% and driving a 25% rise in new user sign-ups
• Led a team of 4 designers to develop a scalable design system merging two brands, improving visual consistency and accelerating wire-framing by 5+ hours weekly, enabling faster feature launches
• Facilitated weekly feedback workshops with ~15 stakeholders, engineers, product managers, and designers, leading to faster alignment on product goals and a 30% reduction in design revisions
• Conducted 50+ user interviews and usability tests, leading to design improvements that increased task completion rates by 30% and aligned with the product roadmap