# Judy Li > Senior Product Designer | 0→1 Design | B2C Product Strategy | Web & Mobile | User Advocacy | Edtech | Social Impact #DesignForSocialGood Location: San Francisco Bay Area, United States Profile: https://flows.cv/judyli I’m a Senior Product Designer based in San Francisco. I’m a first-generation Chinese American; navigating multiple cultures growing up taught me to value nuance and perspective, which shape how I approach inclusive design today. With a background in Cognitive Science and Psychology and experience in fast-moving startups, I love turning real user needs into thoughtful, practical solutions. 💌 Let's get in touch judyli.creative@gmail.com ## Work Experience ### Senior Product Designer (Consultant) @ Areté Rising Jan 2026 – Present | Los Angeles, CA ### Product Designer (Consultant) @ Areté Rising Jan 2025 – Jan 2025 | Los Angeles, California, United States ### UX Design Educator & Mentor @ BRIDGEGOOD Jan 2025 – Jan 2025 | Oakland, CA Serve as course instructor and mentor for a 16-week UX Apprenticeship Program supporting 20 BIPOC, underrepresented designers ### Product Designer, Team Lead @ Fiveable Jan 2022 – Jan 2024 | Milwaukee, Wisconsin, United States • Conceptualized, launched, and optimized a practice tool for material and AP-style multiple-choice questions, engaging 46K students weekly. Improved the purchase flow by introducing limited-time offers, driving 250K weekly paywall views and generating $400K+ in sales • Designed and implemented a new friend referral experience, increasing clickthrough rates by over 60% and driving a 25% rise in new user sign-ups • Led a team of 4 designers to develop a scalable design system merging two brands, improving visual consistency and accelerating wire-framing by 5+ hours weekly, enabling faster feature launches • Facilitated weekly feedback workshops with ~15 stakeholders, engineers, product managers, and designers, leading to faster alignment on product goals and a 30% reduction in design revisions • Conducted 50+ user interviews and usability tests, leading to design improvements that increased task completion rates by 30% and aligned with the product roadmap ### Product Designer @ Fiveable Jan 2022 – Jan 2022 | Milwaukee, Wisconsin, United States • Designed and enhanced the task cards feature, increasing user retention by 70% • Organized and conducted 30+ user interviews, developed interview scripts and usability prototype tests, and synthesized findings into actionable insights that directly informed product design decisions; expanded the team's research capabilities, mentored 3 product team members in conducting their own user testing sessions • Closely collaborated with the Head of Product Design, Head of Product, and Head of Branding/Marketing to revamp the design system, including the revision of 200+ design elements for improved consistency and brand alignment • Mentored and managed 2 Junior UI/UX Designers, conducting regular 1:1 meetings to provide feedback, guidance, and support for their professional development ### Junior UI/UX Designer @ Fiveable Jan 2021 – Jan 2022 | Milwaukee, Wisconsin, United States • Organized and conducted 20+ user interviews, creating scripts and usability prototype tests, then consolidated results into actionable insights to inform design decisions • Designed and launched demo task list feature, resulting in a 187% increase in referral rates • Mentored and managed 3 design interns, conducting regular 1:1 meetings to provide feedback, guidance, and support for their professional development ### Head Design Intern @ Fiveable Jan 2021 – Jan 2021 | Milwaukee, Wisconsin, United States • Designed and launched a college program, preparing 100+ visual assets and creating a project management board that was used by 20+ team members to streamline workflow and enhance collaboration • Mentored and managed a team of 3 design interns, providing guidance and support to foster their growth and ensure high-quality deliverables ### Design Intern @ Fiveable Jan 2021 – Jan 2021 | Milwaukee, Wisconsin, United States • Worked under two full-time product designers, receiving mentorship and guidance to develop design skills and contribute to the Student Dashboard and 5 website pages • Created a 20+ page "State of Education" report layout, gathering 10+ student quotes and collaborating with a media outlet to ensure content accuracy and visual appeal ### UI/UX Design Lead @ Rise First Jan 2022 – Jan 2023 | San Francisco, California, United States • Spearheaded user research using mixed methodologies: launched a 1,500+ response survey and conducted 7 card sorting exercises and usability tests • Worked closely with board members and with the development team to ensure seamless implementation of designs, leading to 50% reduction in development time ### Chief UX Officer @ Rise First Jan 2021 – Jan 2022 | San Francisco, California, United States • Coordinated with board members to align on UX strategy and led the development of quarterly UX roadmaps, collaborating with cross-functional teams to prioritize initiatives and drive user-centric design solutions • Oversaw the implementation of design processes across teams, ensuring consistency in user experience across 20+ webpages ### UI/UX Design Fellow @ Rise First Jan 2021 – Jan 2021 | San Francisco, California, United States • Conducted user research, including surveys and interviews, to gather valuable feedback and ensure designs met user needs, resulting in 73% improvement in user satisfaction/engagement. • Worked closely under the Chief Creative Officer to design wireframes, prototypes, and high-fidelity mockups, improving usability and reducing user task completion time by 36%. ### Product Designer @ Co.Lab | You Belong in Tech Jan 2021 – Jan 2021 | San Francisco, California, United States Led the end-to-end design of CFTO’s new website for 2M+ Toronto residents, collaborating with stakeholders, the product manager, and engineer ### UX Design Apprentice @ BRIDGEGOOD Jan 2021 – Jan 2021 | Oakland, California, United States BRIDGEGOOD believes creativity is changing the world. With a growing ecosystem of over 9,000 artistic minds, BRIDGEGOOD provides economic opportunity for our next generation of design leaders. Formerly Oakland Digital, BRIDGEGOOD that prepares job seekers—predominantly women and students of color—in the digital design field. Their 501(c)(3) nonprofit organization inspires first-generation college students ages 18 to 34 to become creators in UX / UI / Visual Design and leaders in their communities. BRIDGEGOOD provides student Creatives with the professional resources to explore tech jobs and secure meaningful design careers while improving diverse local economies. To date, BRIDGEGOOD has directly impacted the lives of 7,200 Northern California Students, Businesses, and Organizations. Our programs have boosted the economy by $6.4 million, leading to opportunities for 21st century employment and economic mobility. BRIDGEGOOD was launched with lead support from Google.org. Growth partners include the Golden State Warriors Community Foundation, Craig Newmark Philanthropies, Twilio.org, and the Walter & Elise Haas Fund. Make an impact: www.bridgegood.org/donate • Accomplished 200+ hours of immersive UX Design education along with mentorship from leading tech companies (Adobe, Salesforce, Slack, Twitter, Etsy, US Bank, Beyond, LinkedIn) • Internships & Entry-level Jobs Database: Introduced a new feature on BRIDGEGOOD.com, allowing companies to create job listings and providing professional opportunities to 7600+ BIPOC designers • Request a Design Service: Redesigned an existing core feature to reduce friction between students and companies within a creative marketplace ### Outreach Coordinator @ Design Interactive Jan 2021 – Jan 2021 | Davis, California, United States • Created and organized weekly educational design workshops, hosting 10+ sessions throughout the school period, and recruited and collaborated with 20+ workshop hosts, and designed informative flyers to promote each session • Despite the challenges of the COVID-19 pandemic, increased retention by 65% by enhancing attendance requirements and coordinating outreach and engagement efforts, fostering greater commitment and ensuring consistent participation across all workshops ### Design Associate | UI/UX Design @ Design Interactive Jan 2020 – Jan 2021 | Davis, California, United States • Contributed to a 6-week exploratory design sprint as part of a project team of 4 associate designers, guided by an experienced project mentor, to redesign Zoom • Led user research efforts, creating a research plan and conducting surveys, interviews, and user testing with 80+ students to identify user behaviors and pain points • Spearheaded high-fidelity prototyping in Figma, creating visually appealing and functional prototypes to enhance the user experience ### English Second Language Tutor @ Ringle Jan 2020 – Jan 2021 • Leads dynamic 1:1 lessons for five students weekly, providing tailored instruction to enhance English speaking, writing, and listening skills for professional and everyday communication • Delivers detailed feedback on case studies, research materials, slide decks, and helps students prepare for the TOEFL exam, refining their academic and professional writing skills • Provides personalized guidance on pronunciation, grammar, and sentence structure to help students communicate confidently and effectively in English • Adapts lessons to meet individual needs, focusing on business English, conversation practice, and exam preparation ### Web Development Intern @ Massachusetts General Hospital for Children Jan 2020 – Jan 2021 | Massachusetts, United States • Regularly updated and maintained HTML for 10+ webpages weekly, ensuring content accuracy and consistency across the site • Collaborated with doctors and healthcare professionals to gather, clarify, and incorporate medical content and updates into web pages • Assisted in troubleshooting website issues and optimizing site functionality for a user-friendly experience • Ensured web pages are aligned with hospital standards, including accessibility, privacy, and usability requirements ### Undergraduate Research Assistant @ California National Primate Research Center - The Bliss-Moreau Laboratory Jan 2019 – Jan 2020 | Davis, California • Collaborate with the head researcher to establish a metamemory and cognition study using PsychoPy which got approved by the Institutional Review Board (IRB) • Conduct ethnographic studies, user interviews, surveys, and EKG recordings with over 300 undergraduate students in order to gather both quantitative and qualitative data ### Computer Room Consultant @ University of California, Davis Jan 2019 – Jan 2020 | Davis, California • Provided computer consulting on Mac and PC platforms at the IET Media Lab which is the central access to media production software on-campus that averages around 300+ daily users • Performed intermediate to advanced troubleshooting of hardware to ensure functional equipment, and software-related issues with image editing/video editing/3D modeling/CAD software • Assisted faculty and instructors from the Design Department with setting up hardware equipment and/or software for classes • Maintained bookkeeping and reservations to video editing stations and to audio recording room & audio editing • Coordinated and conducted a workshop with the IET Supervisor on Professional Development (combatting imposter syndrome, salary negotiation tips, resume advice) which was made available to over 40+ computer room consultants and IET employees ### Vice President Finance @ Alpha Phi Omega National Service Fraternity Jan 2019 – Jan 2020 | Davis, California, United States • Managed the chapter’s budget for 70+ active members, overseeing income and expenditures to ensure financial stability and proper allocation of resources • Led fundraising initiatives, generating revenue through events, donations, and merchandise sales to support chapter activities • Maintained accurate financial records, provided regular reports, and collaborated with the executive board to align financial decisions with chapter goals ### Conference Coordinator @ Alpha Phi Omega National Service Fraternity Jan 2019 – Jan 2019 | Davis, California, United States • Fundraised for the conference from the ground up, generating over $2000 and hosting over 200 guests from across Northern California who came from other chapters of Alpha Phi Omega • Collaborated with and initiated sponsorships from 12 local community organizations and companies to support the event • Coordinated 24 workshops for the two-day conference, including the opening ceremony, dinner, closing celebration, and managed logistics with 48 hosts per workshop • Oversaw catering arrangements, ensuring food and beverage services were aligned with event needs and guest preferences ### Outreach Secretary @ Alpha Phi Omega National Service Fraternity Jan 2018 – Jan 2019 | Davis, California, United States • Improved recruitment by over 167% through doubling recruitment events and introducing new initiatives like Meet a Bro, Cranes for Cancer, Paws for a Cause, Matcha Madness, and Taco Tuesday, which attracted diverse groups of potential new members • Reached over 1000 people through marketing efforts on Facebook and Instagram, while distributing 500+ flyers in person as well as in 50+ classrooms and buildings to increase visibility and engagement ### WAVE Advisee @ BUILT BY GIRLS Jan 2019 – Jan 2020 | San Francisco Bay Area A mentorship program to empower female students and receive guidance from industry professionals in the Silicon Valley area and beyond to gain skills in order to thrive in STEM-related careers ### Barista @ Starbucks Jan 2016 – Jan 2019 | San Francisco Bay Area • Prioritized customers by providing exceptional customer service, addressing their needs, and forming connections • Maintained a clean and organized workspace so team members can easily locate resources and products as needed • Prepared quality handcrafted beverages and food products consistently for all customers by adhering to all recipe and presentation standards, and following health, safety, and sanitation guidelines • Enforced Starbucks operational policies and procedures, including those for POS system/cash handling, safety, and security ### Facilitator, xTech @ Exploratorium Jan 2013 – Jan 2017 | San Francisco Bay Area xTech is an intensive youth summer program categorized under STEAM (science, technology, engineering, art, mathematics), and designed for both middle school and high school students from underrepresented communities. • Facilitated hands-on workshops that emphasized design thinking for cohorts of students (beginners and intermediate leveled students) utilizing a variety of power tools • Encourage students to have a positive sense of their potential, an awareness of their talents, and the self-confidence to pursue STEM learning by developing communication skills, creative thinking skills, wood craftsmanship, and both traditional and digital technology skills • Taught and supervised projects that utilized power tools and machinery with saws, drill presses, and laser machines • Assisted program manager to organize and improve upon curriculum implementation by assessing feedback from other facilitators and students ### Facilitator in Training (FIT), xTech @ Exploratorium Jan 2013 – Jan 2013 | San Francisco, California, United States • Trained under the Program Manager to learn the core principles of the program • Built a 50+ student community and encouraged personal development through hands-on projects and science exploration ## Education ### Bachelor’s Degree in Cognitive Science (computational emphasis) University of California, Davis ## Contact & Social - LinkedIn: https://linkedin.com/in/judyli-creative - Portfolio: https://judylicreative.com/ --- Source: https://flows.cv/judyli JSON Resume: https://flows.cv/judyli/resume.json Last updated: 2026-04-13