Mobile and tablet app experience.

Design the core experience across mobile and desktop for customers and internal operations team at Moxion Power, a clean energy startup. Work closely with VP of Software Engineer, PM, and engineers to take the product from brainstorm to development.

• Lead the responsive website redesign by developing information architecture, wireframes, content strategy, and mockups. Collaborated with engineers to launch the improved website, which drove a 24% increase in trial class sign-ups.

• Generate original content and marketing campaigns across various platforms, which have seen significant growth in member sign-ups (27%) and followers (5%).

• Work directly with the CEO, sales team, and marketing team to set branding and marketing direction.

• Design the website and iOS app, from wireframes and prototypes to ready-to- launch products and features.

• Conduct user testing and redesign the job seeker experience for the MVP to simplify the user journey and increase engagement rate.

• Collaborate closely with PM and engineers to help define product requirements and launch new features based on user feedback.

• Provide design solutions and revamp websites for independent clients and startups to solve user needs and business challenges.

• Researched and designed a class reservation and communication platform for a yoga studio.

• Consulted on UX design and copywriting for a major venture capital firm’s website rebranding project.