With a strong foundation in human-computer interaction and interaction design, my mission at Expedia involved crafting seamless onboarding and login experiences to bolster membership engagement across various platforms.

2025 — NowOptimizelySenior Product Designer

2025 — Now

Seattle, Washington, United States

Driving AI-first design initiatives to enhance user engagement throughout the experimentation lifecycle.

Establishing UI/UX foundation and product vision that aligns with business strategy and customer needs.

Creating a cohesive user experience across the product suite, ensuring strategic alignment.

2022 — 2024Expedia GroupUX Designer II

2022 — 2024

Seattle, Washington, United States

Enhanced onboarding and login UX for Expedia Group brands, driving membership growth.

Redesigned sign-in journey and helped ship new mobile authentication flow, boosting mobile authentication rates by 6.8% and gaining 550K new registrations.

Collaborated with cross-functional teams to optimize the E2E shopping funnel experience.

2021 — 2022CoupangSenior Product Designer

2021 — 2022

Seoul, South Korea

Led UX projects in delivery systems, flex driver’s app, and facility center for global operations, resulting in a 34% increase in work sign-up rate and a 12% decrease in wrong address delivery rates.

Improved data accuracy through automation and reducing return items not received by 49%, by collaborating closely with product, operations, and engineering teams to ensure flawless design flows for Coupang’s delivery drivers.

Streamlined operations by eliminating shipment backlogs and reducing worker steps, saving KRW 0.54 billion for the company.

2019 — 2021DatasolutionUX Strategist

2019 — 2021

Seoul, South Korea

Planned and managed UI/UX for big data management and analytics SaaS products.

Conducted technical research to enhance value creation and user satisfaction in product design and development, with 14% increase in NPS.

Collaborated with cross-functional teams to ensure seamless integration of UX strategies into product offerings to stay competitive in cloud migration business.

2018 — 2018MaxMediaAssociate Strategist, UX

2018 — 2018

Atlanta, Georgia

Defined project parameters and delivered key insights into user experience design and business strategy for deploying an e-commerce mobile web experience for mission-critical medical users.

Collaborated with cross-functional teams to ensure seamless integration of UX strategies.

Conducted heuristic evaluation and analysis to optimize the mobile web experience for medical users.

Education

Carnegie Mellon University

Master's degree

Carnegie Mellon University

Bachelor's degree

McCallie School

Experience+

Education

Master's degree

Bachelor's degree