# Juho Yoon > Senior Product Designer at Optimizely Location: Seattle, Washington, United States Profile: https://flows.cv/juho With a strong foundation in human-computer interaction and interaction design, my mission at Expedia involved crafting seamless onboarding and login experiences to bolster membership engagement across various platforms. The skills honed during my previous role as Senior Product Designer at Coupang, where I led UX projects to optimize global operations, directly contribute to the strategic improvements within Expedia's user experience.

 The driving force behind my work is a dedication to aligning customer needs with business objectives, a balance I've consistently achieved by simplifying complex processes and enhancing user satisfaction. My collaborative efforts have led to significant advancements in the end-to-end shopping funnel, exemplifying commitment to delivering value through design excellence and strategic insights. ## Work Experience ### Senior Product Designer @ Optimizely Jan 2025 – Present | Seattle, Washington, United States • Driving AI-first design initiatives to enhance user engagement throughout the experimentation lifecycle. • Establishing UI/UX foundation and product vision that aligns with business strategy and customer needs. • Creating a cohesive user experience across the product suite, ensuring strategic alignment. ### UX Designer II @ Expedia Group Jan 2022 – Jan 2024 | Seattle, Washington, United States • Enhanced onboarding and login UX for Expedia Group brands, driving membership growth. • Redesigned sign-in journey and helped ship new mobile authentication flow, boosting mobile authentication rates by 6.8% and gaining 550K new registrations. • Collaborated with cross-functional teams to optimize the E2E shopping funnel experience. ### Senior Product Designer @ Coupang Jan 2021 – Jan 2022 | Seoul, South Korea • Led UX projects in delivery systems, flex driver’s app, and facility center for global operations, resulting in a 34% increase in work sign-up rate and a 12% decrease in wrong address delivery rates. • Improved data accuracy through automation and reducing return items not received by 49%, by collaborating closely with product, operations, and engineering teams to ensure flawless design flows for Coupang’s delivery drivers. • Streamlined operations by eliminating shipment backlogs and reducing worker steps, saving KRW 0.54 billion for the company. ### UX Strategist @ Datasolution Jan 2019 – Jan 2021 | Seoul, South Korea • Planned and managed UI/UX for big data management and analytics SaaS products. • Conducted technical research to enhance value creation and user satisfaction in product design and development, with 14% increase in NPS. • Collaborated with cross-functional teams to ensure seamless integration of UX strategies into product offerings to stay competitive in cloud migration business. ### Associate Strategist, UX @ MaxMedia Jan 2018 – Jan 2018 | Atlanta, Georgia • Defined project parameters and delivered key insights into user experience design and business strategy for deploying an e-commerce mobile web experience for mission-critical medical users. • Collaborated with cross-functional teams to ensure seamless integration of UX strategies. • Conducted heuristic evaluation and analysis to optimize the mobile web experience for medical users. ### MHCI Capstone, UX Designer @ Surefront: Product Lifecycle Management Jan 2017 – Jan 2017 • Led the design of an immersive SaaS solution for buyers to co-create purchase orders with vendors, enhancing efficiency. • Implemented user experience design principles to streamline the purchase order creation process. • Designed, conducted, and led synthesis of over net new 26+ interviews from retail buyers and research workshops to identify actionable research insights and surface design opportunities. • Developed artifacts across the design lifecycle, from initial models and user flows to low-fidelity wireframes and high-fidelity prototypes. Tested across usability sessions, and translated findings into iterations. ### Intern, UX Design @ Premier Inc. Jan 2016 – Jan 2016 | Charlotte, NC • Transformed business requirements into functional and behavioral desktop specifications for national healthcare system users over 3,700 US hospitals and 130,000 providers. • Participated in guerrilla concept prototypes to iterate design approaches, enhancing user experience. • Pitched polished design concepts to cross-functional teams, including engineering and marketing, to drive product success. ### Intern, Research Analyst @ KPMG Jan 2014 – Jan 2014 • Conducted in-depth analysis of mass consumer behavior and market trends for middle-market advisory services at KPMG. • Assisted in competitor analysis, market data gathering, and data polishing for senior data analysts. • Contributed to the development of insights to drive strategic decision-making and enhance client services. ## Education ### Master's degree in Human Computer Interaction Carnegie Mellon University ### Bachelor's degree in Decision Science & Human-Computer Interaction Carnegie Mellon University ### McCallie School ## Contact & Social - LinkedIn: https://linkedin.com/in/yoonjuho - Website: https://yoonjuho.com --- Source: https://flows.cv/juho JSON Resume: https://flows.cv/juho/resume.json Last updated: 2026-02-23