Collaborated with the platform product manager and the engineering lead to define strategies that enhanced platform security and aligned with broader business vision. Led the end-to-end design for key initiatives including Role-Based Access Control(RBAC), Two-Factor Authentication, and the centralization of administrative features. Maintained and contributed to the design system to ensure consistency.

• Work with the product managers and the stakeholders to define user problems, business goals and success metrics

• Work with the product managers to redesign and launch the pro mobile app, pro onboarding experience, knowledge base, and etc.

• Work with UX researchers to define testing goals, conduct moderated user interviews and unmoderated usability testing

• Collaborate with the frontend engineers to create UI solutions

• Redesigned the personal finance website, mobile web, and mobile app to increase traffic and generate revenue

• Ran experiment to validate hypothesis

• Created prototype on inVision for user testing to ensure intuitive user experiences

• Conducted user research and competitor research to improve product features such as credit pre-approval feature for target users

• Redesigned the social media website to a modern appeal