# Juli Juhyun L.

> Design @ Meta

Location: Menlo Park, California, United States
Profile: https://flows.cv/juli

## Work Experience
### Product designer @ Meta
Jan 2021 – Present | Menlo Park, California, United States

### Design Lead @ DOOFOOD
Jan 2019 – Jan 2020 | Greater New York City Area
Doofood is a Korean meal kit service that delivers simple recipes and prepped ingredients for healthy and high-quality Korean meals.

Worked closely with CEO in defining brand value and identity, and high-level product, business, and marketing strategy. Directed redesign of the website with interaction design system by conducting research to understanding user’s need and defined product flow, and consistent visual design system including logo, typography, UI, color, layout, and iconography. Lead the team consisting of a marketing strategist, a backend, and a front-end engineer.

### Product Designer @ Work & Co
Jan 2018 – Jan 2019 | Brooklyn, New York
Transformed conceptual ideas into impactful visual and interactive designs within a fast-paced, iterative environment. Developed prototypes to visualize concepts and created intuitive, user-centered interfaces for mobile and web platforms. Collaborated with clients and iterated on designs, solving complex user challenges and enhancing the overall product experience for clients like Epic Games, BD Bright, Goldman Sachs, and College Board.

### Senior Product Designer @ Haven Life
Jan 2017 – Jan 2018 | Greater New York City Area
Led an agile team as the UX and visual design lead to redesign Haven Life's consumer-facing digital platform and significantly enhanced the life insurance customer experience by automating the traditionally manual underwriting process, making it faster, more efficient, and user-friendly.
Transformed complex life insurance systems into intuitive user flows, wireframes, and prototypes, simplifying the customer journey through the platform, which offers real policy rates, immediate eligibility, and the possibility of coverage without a medical exam.
Created and updated brand guidelines and various design assets, and ensured consistency with the brand across all teams by leading an agile team of a product manager, engineers, business analyst, user researcher, and designers to create an innovative tech-focused web application.

### Product Design Consultant @ IBM
Jan 2015 – Jan 2016 | 51 Astor Place, New York
Have extensive experiences at IBM as UI/UX designer and have worked closely with various Fortune 500 clients including American Express, Citibank, IBM, Metlife, and Apple.

 IBM Watson - My Staffing Advisor (MySA) 
Created a clear and clean Android and iOS UI design for essential IBM mobile and tablet applications powered by Watson AI for 190,000 IBM Consultants.

 Citi Innovation Lab
Created storyboards, user flows, wireframes and UI designs and prototypes using Sketch and Adobe Ilustrator for Citi Financial Education Application and Disaster Alert Application for Citibank Employees.

Metlife
Helped facilitate Design Thinking Camp for Metlife Client and created a Metlife HR Portal Design proposal presentation for clients.

Apple+IBM
Designed and built E-Commerce Web Application prototype with IBM creative team and Apple employees for restaurant owners and customers.

 American Express
Visualized complex system with simplified and clear infographics to communicate current and future state of AMEX’s systems structure.

### Lead User Interface Designer @ Dopamine
Jan 2014 – Jan 2015 | 뉴욕 시티 지역
Designed and developed the user interface for a web-based gamification survey platform to gather information from travelers at international airports. Created an engaging, user-friendly experience that encouraged participation to gather valuable insights by ensuring a seamless and effective user journey.

### Co-Founder @ Foodienote
Jan 2014 – Jan 2015 | 뉴욕 시티 지역
Created a location-based online menu web application that automatically allows users access to photos and reviews of dishes curated from millions of reviews across the web. Directed and executed user experience and interface design.

Excuted user interface and user experience design using
Adobe illustrator, Adobe photoshop, CSS and HTML.

### Product designer @ KASAH Technology Inc
Jan 2013 – Jan 2013
Created user experience and interface designs for Kasah application and designed wireframes, process flows, and visual mockups.

### Designer @ Allegory Law
Jan 2013 – Jan 2013
Created a custom hand-drawn illustration logo and designed online invitations

### Visual design Intern @ Health Guru Media Inc.
Jan 2013 – Jan 2013 | Soho
Redesigned healthguru.com with creative team based on user-centered and responsive principles.
Designed wireframes and visual mockups to effectively conceptualize new products.

### Creative Intern @ Intel Corporation
Jan 2011 – Jan 2011 | Seoul Korea
Assisted the creative team with designs for the guerilla campaign for a scan search mobile application at Olaworks team.


## Education
### Bachelor of Fine Arts (BFA) in Graphic Design, Interaction Design
School of Visual Arts

### Certification in Interaction Design
University of San Diego


## Contact & Social
- LinkedIn: https://linkedin.com/in/designerjuhyunlee

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Source: https://flows.cv/juli
JSON Resume: https://flows.cv/juli/resume.json
Last updated: 2026-02-23