• Team rituals & feedback: Launched quarterly retros; turned insights into H1/H2 roadmap epics & OKRs to drive clear, documented goals.

• Design system revamp: Audited 4 disparate UI libraries + hard-coded comps; kicked off consolidation to a shadcn/ui–themed component library to boost UI consistency, velocity, and governance.

• Roadmap & tracking: Co-authored H1 goals; built a lightweight Notion cadence (status/risks/dependencies) to surface risks early and keep delivery on track.

• Onboarding & research: Created a cross-functional onboarding playbook and Product Design Hub (Notion); piloted user interviews/usability tests and refreshed personas to inform prioritization.

• Collaborated with the Product Manager on the "Reduce Multiplexing" project, implementing phone verification and credit card input for free accounts.

• Conducted AB testing that confirmed the effectiveness of these features, resulting in annual savings of approximately $1 million.

• Designed an onboarding widget that contributed to a 15.4% increase in user retention through enhanced API engagement.

• Developed a demo app for Wallet Services, promoting the adoption of embedded wallet UI components among developers.

• Led the design of Core Extension, achieving 3,500 unique downloads since its July 2022 launch.

• Spearheaded the development of Ava Lab’s first bridge dApp, facilitating $50 billion in asset transfers.

• Established an internal design system and organized a comprehensive design audit to enhance design consistency.

• Spearheaded the creation of internal brand guidelines, enhancing brand consistency across all platforms.

• Increased Instagram following by 10k through strategic persona development and content planning.

• Designed impactful visuals for the Best of Blind annual report, referenced by Mike Bloomberg during a presidential debate.

• Researched and developed engaging creative content for children, adults, and sports brands.

• Specialized in stop motion animation, enhancing visual storytelling.

• Collaborated with PR and brand teams to ensure adherence to brand guidelines.

• Produced visual content for social media, achieving a consistent posting schedule of twice daily.