• Collaborating on the design of an MVP web platform aimed at connecting immigrants with volunteers in the U.S., fostering mutual cultural exchange, and supporting users in adapting to a new country.

• Conducted usability testing on prototypes, gathering feedback from users to enhance accessibility and ensure the platform meets the needs of a diverse, multicultural audience.

• Designed user flows and high-fidelity visuals, creating an intuitive experience optimized for mobile, tablet, and desktop devices to ensure seamless usability across all screen sizes.

• Developed a scalable design system for the platform, enabling faster iteration and consistent implementation to support future growth.

• Led end-to-end UX for a mobile-first B2C MVP helping parents track kids' activities and plan schedules; achieved 100% task completion in usability testing for the core flow.

• Iterated on information architecture, microcopy, and interactions; fixed 5 critical issues, reduced input confusion for 80% of participants — achieving 5/5 ease-of-use ratings from 80% of participants.

• Shaped MVP feature prioritization through 15+ user interviews and competitive analysis, aligning founder and design team decisions around scheduling conflict prevention as the #1 user pain point.

• Pivoted the sharing model from public to private based on usability data (60% rated public sharing 1–2/5), directly influencing the product roadmap to prioritize trusted-circle sharing.

• Led user-centered design initiatives to enhance the user experience for various digital and physical health products.

• Aligned design strategies with business goals, crafting a cohesive brand identity, and contributing to ongoing improvements in user engagement.

• Facilitated cross-functional collaborations to translate healthcare concepts into intuitive design solutions for digital and physical products.

• Managed end-to-end design projects, ensuring multiple health products' successful and timely launch.

• Led UI transformation for the PayPal Credit web and mobile app using the new version of the design system, resulting in the creation of 100+ new UI mockups in Figma.

• Coordinated and led bi-weekly collaborative meetings for 2-week sprints involving a team of UX Designers, Content Designers, and the Product Manager to review and discuss design updates.

• Developed and presented to key stakeholders 3 new design concepts with updates for PayPal Credit Account Overview, Account Management, Payment flow, and Credit Offers flow, all well-received and advanced for further consideration.

• Revamped gift card purchasing experience on the REI website through data collection, evaluation of existing experience, research, defining a target audience, competitive analysis, information architecture, and interaction design, resulting in a 25% increase in conversion and an 11% boost in gift card purchase revenue.

• Created 50+ Figma layouts and 8 interactive prototypes, tested in 20 usability sessions on mobile and desktop platforms, resulting in a 95% successful task completion rate.

• Consulted the Registration and Payment department on optimizing the checkout process for purchasing multiple physical gift cards, resulting in a 20% reduction in registration steps.

• Met with engineers daily and facilitated efficient handoffs by providing detailed design specs for a specific project, resulting in an average 20% reduction in development time.