• End-to-end project leadership: Spearheading the design of high-scale data processing workflows for Amazon EMR, leading projects from initial concept through to global execution. Orchestrated cross-functional collaboration with engineering, product, and data science teams to deliver intuitive interfaces for petabyte-scale analytics.

• AI & ML innovation: Designing and launching "net-new" product features that integrate generative AI to simplify complex data pipelines. Developed interactive prototypes for EMR Studio that enable data scientists to visualize, debug, and automate machine learning workflows with minimal friction.

• Systems thinking & scalability: Introduced a library of scalable, reusable UI components for the EMR console, reducing development cycles by 15% and ensuring a consistent user experience across multiple AWS deployment modes (Serverless, EMR on EC2).

• User-centric strategy: Translating ambiguous business requirements into high-level UX strategies, utilizing journey mapping and user research to identify emerging needs in the big data ecosystem.

• Design advocacy & quality: Defining the design quality bar across the product path, articulating design positions to senior leadership, and fostering a collaborative environment to push collective design thinking.

• 0-to-1 Product Innovation: Spearheaded the end-to-end design of a "net-new" browser-based platform, taking machine learning concepts from initial founder vision to a market-ready product.

• Defining AI Design Patterns: Established the core interaction models for complex data science workflows, creating intuitive patterns for data feature engineering that simplified highly technical backend processes for end-users.

• Startup leadership & culture: Acted as a primary design advocate in a fast-paced startup environment, collaborating directly with leadership to align design strategy with rapid business growth and market pivots.

• Rapid iterative prototyping: Optimized for speed and learning by launching iterative prototypes quickly, using direct customer feedback and "gut-instinct" design to solve immediate usability gaps in the absence of massive datasets.

• Building a scalable design system: Introduced the company’s first consistent and contemporary-looking component library, which served as the "single source of truth" for engineering and significantly reduced development overhead.

I have played a key role in shaping customer experiences across innovative digital products at Kahuna. I was focusing on developing the tools for next generation marketplaces and e-commerce sites which rely on Kahuna for connecting with and engaging with their customers.

• Partnered with the Product Managers, Engineers, Data Scientists, Researchers and Content Strategists to define problems & goals, map user flows, prototype interactions, and launch new products and services.

• Collaborated with Product Engineer, sales representatives, and engineers to define and launch new product categories and features for Kahuna’s app.

• Defined the visual eco system, tools and communication style for each of unique product categories, from human centric concepts to working around technical limitations.

• Created a product strategy for visual and experience awareness and comprehension, including landing pages, cross education within Kahuna and other surface areas.

• Designed and prototyping elegant flows and interactions for Kahuna audience across platforms.

• Gave and solicited feedback from designers and cross-disciplinary partners.

• Executed and problem-solved in a fast-paced environment. Delivered mocks and assets in a timely manner.

• Inspired a team of designers and other product related people to do their best work with an eye on quality, increased cohesiveness of the product.

• Provided leadership and mentorship for a team of designers through the interaction and visual design of products and services from end-to-end, globally and across all platforms.

• Accurately scoped the team work as well as their responsibilities on Kahuna’s parallel project. Motivated and drove small to medium teams to transform a product.

• Made complex services easily digestible for Kahuna audience experience via functional and visual mediums of the product and marketing fronts.

• Thought systemically with the ability to think beyond the pixels and design for offline experiences.

I specialize in human-centered customer experiences across digital product innovation, technology transformation, and inventive marketing. With clients in categories like Financial Services, Healthcare, Retail, Consumer Products, and Technology, across both enterprise and consumer, I look at the totality of a client’s enterprise and develop solutions that can have an impact on how our clients do business. From AI to IoT to Analytics to Blockchain to Cloud-based Applications, I help our customers in ways that go well beyond conventional marketing tools.

• Research, digital customer experience, creating a product strategy

• Created strategies to analyze and improved on customer experience to streamline processes and documenting those.

• Effectively designed and managed projects through all phases, including kick-off, Informational architecture, multiple iterations, to the complete stage.

• Defined user experience across the platforms and crafting intuitive, engaging experiences.

• Protected clients’ interests based on a competitive analysis in customer experience to improve the overall interaction and user experience.

• Built tools from the ground up, advocating and adopting best practices available to create the most intuitive usable interface that fits the brand guidelines and personality.

• Worked closely with a development team while supporting general business objectives.

• Improved online presence through cohesive, memorable, and consistent design on multiple platforms.

• Worked with marketing, accounting, and other professionals to enhance customer experiences and boost the overall result.

• Established strong and lasting customer relationships resulting in more projects and revenue increase.

As a designer, I naturally get involved in work with some freelance projects for various individuals or organizations. Usually developing visuals based on client's concept or need.