# Julia Grosman > Senior UX Designer at Amazon EMR Location: San Mateo, California, United States Profile: https://flows.cv/juliagrosman Full stack UX designer: Product strategy, digital customer experience, research, information architecture, content strategy, interaction design, visual design, illustration, mentoring young designers. 14 years of experience in designing User Interface and Interaction for both the web and mobile applications, focusing on meaningful mobile design strategy and future b2b innovation. More than 5 years of leading junior designers as well as collaborating with local and overseas teams. I am an experienced Sr. designer who brings a variety of design and problem-solving skills to the table. I'm passionate about creating elegant, meaningful, and useful products and services which help the businesses to get noticed within various types of applications across multiple platforms. Currently, I am a Sr UX Designer, driving pixel perfect interfaces that delight our clients with captivating looks and experiences. I’m always willing to go an extra mile to deliver outstanding results, including the overall design process, strategic insights, and streamlining memorable user experiences. I understand that each and every project has a unique personality, so a big part of my job is to actively listen and to understand primary and secondary objectives to meet my clients’ goals. Being an expert in the software design makes me aware of technical possibilities and limitations helping to carry the product vision in a development phase as well as supporting it all the way through. My focus is to create memorable experiences which will result in a great creative fully functioning product as well as to preserving the competitive edge in a given field. My work and play can be found here: https://juliagrosman-designer.squarespace.com http://dribbble.com/JuliaKoza Specialties: Concept Generation, Creative Exploration, Layout, Strategy, UI/UX, Illustration, Prototyping, Visual Design, Wireframe, Graphic Design, Problem Solving, Photography, minimal HTML/CSS. ## Work Experience ### Senior UX Designer @ Amazon Web Services (AWS) Jan 2022 – Present | California, United States - End-to-end project leadership: Spearheading the design of high-scale data processing workflows for Amazon EMR, leading projects from initial concept through to global execution. Orchestrated cross-functional collaboration with engineering, product, and data science teams to deliver intuitive interfaces for petabyte-scale analytics. - AI & ML innovation: Designing and launching "net-new" product features that integrate generative AI to simplify complex data pipelines. Developed interactive prototypes for EMR Studio that enable data scientists to visualize, debug, and automate machine learning workflows with minimal friction. - Systems thinking & scalability: Introduced a library of scalable, reusable UI components for the EMR console, reducing development cycles by 15% and ensuring a consistent user experience across multiple AWS deployment modes (Serverless, EMR on EC2). - User-centric strategy: Translating ambiguous business requirements into high-level UX strategies, utilizing journey mapping and user research to identify emerging needs in the big data ecosystem. - Design advocacy & quality: Defining the design quality bar across the product path, articulating design positions to senior leadership, and fostering a collaborative environment to push collective design thinking. ### Principal Product Designer @ dotData Jan 2019 – Jan 2022 | San Mateo, CA - 0-to-1 Product Innovation: Spearheaded the end-to-end design of a "net-new" browser-based platform, taking machine learning concepts from initial founder vision to a market-ready product. - Defining AI Design Patterns: Established the core interaction models for complex data science workflows, creating intuitive patterns for data feature engineering that simplified highly technical backend processes for end-users. - Startup leadership & culture: Acted as a primary design advocate in a fast-paced startup environment, collaborating directly with leadership to align design strategy with rapid business growth and market pivots. - Rapid iterative prototyping: Optimized for speed and learning by launching iterative prototypes quickly, using direct customer feedback and "gut-instinct" design to solve immediate usability gaps in the absence of massive datasets. - Building a scalable design system: Introduced the company’s first consistent and contemporary-looking component library, which served as the "single source of truth" for engineering and significantly reduced development overhead. ### Product Design Lead @ Kahuna Jan 2018 – Jan 2018 | Redwood City, CA I have played a key role in shaping customer experiences across innovative digital products at Kahuna. I was focusing on developing the tools for next generation marketplaces and e-commerce sites which rely on Kahuna for connecting with and engaging with their customers. - Partnered with the Product Managers, Engineers, Data Scientists, Researchers and Content Strategists to define problems & goals, map user flows, prototype interactions, and launch new products and services. - Collaborated with Product Engineer, sales representatives, and engineers to define and launch new product categories and features for Kahuna’s app. - Defined the visual eco system, tools and communication style for each of unique product categories, from human centric concepts to working around technical limitations. - Created a product strategy for visual and experience awareness and comprehension, including landing pages, cross education within Kahuna and other surface areas. - Designed and prototyping elegant flows and interactions for Kahuna audience across platforms. - Gave and solicited feedback from designers and cross-disciplinary partners. - Executed and problem-solved in a fast-paced environment. Delivered mocks and assets in a timely manner. - Inspired a team of designers and other product related people to do their best work with an eye on quality, increased cohesiveness of the product. - Provided leadership and mentorship for a team of designers through the interaction and visual design of products and services from end-to-end, globally and across all platforms. - Accurately scoped the team work as well as their responsibilities on Kahuna’s parallel project. Motivated and drove small to medium teams to transform a product. - Made complex services easily digestible for Kahuna audience experience via functional and visual mediums of the product and marketing fronts. - Thought systemically with the ability to think beyond the pixels and design for offline experiences. ### Sr. UI/UX Product Designer @ Momentum Design Lab Jan 2014 – Jan 2018 | San Francisco Bay Area I specialize in human-centered customer experiences across digital product innovation, technology transformation, and inventive marketing. With clients in categories like Financial Services, Healthcare, Retail, Consumer Products, and Technology, across both enterprise and consumer, I look at the totality of a client’s enterprise and develop solutions that can have an impact on how our clients do business. From AI to IoT to Analytics to Blockchain to Cloud-based Applications, I help our customers in ways that go well beyond conventional marketing tools. - Research, digital customer experience, creating a product strategy - Created strategies to analyze and improved on customer experience to streamline processes and documenting those. - Effectively designed and managed projects through all phases, including kick-off, Informational architecture, multiple iterations, to the complete stage. - Defined user experience across the platforms and crafting intuitive, engaging experiences. - Protected clients’ interests based on a competitive analysis in customer experience to improve the overall interaction and user experience. - Built tools from the ground up, advocating and adopting best practices available to create the most intuitive usable interface that fits the brand guidelines and personality. - Worked closely with a development team while supporting general business objectives. - Improved online presence through cohesive, memorable, and consistent design on multiple platforms. - Worked with marketing, accounting, and other professionals to enhance customer experiences and boost the overall result. - Established strong and lasting customer relationships resulting in more projects and revenue increase. ### Freelance Work @ Self-Employment Freelance Work Jan 2009 – Jan 2018 | Bay Area, California As a designer, I naturally get involved in work with some freelance projects for various individuals or organizations. Usually developing visuals based on client's concept or need. ### Visual/UI/UX Lead Designer @ TapResearch (previously PocketPanda) Jan 2013 – Jan 2014 | Menlo Park TapResearch is a mobile data collection and monetization technology company based in San Francisco. Companies like Qualtrics, SSI, SurveyMonkey, comScore and others rely on TapResearch to collect global consumer opinions in everyday mobile games and apps. Publishers use TapResearch to access global revenue through personalized rewarded surveys. Founded in 2013, we are a veteran technology team with backing from reputable VC and angel investors in Silicon Valley. - Defined the user experience across the platforms and developed an intuitive, engaging experiences for current and new customers. - Worked closely with development team on functionality and new features to support business objectives. - Created and managed brand guidelines including the logo, landing pages, dashboards, as well as mobile views. - Built the tools from the ground up, advocated and adopted best practices available to create a simple usable interface that fits the brand guidelines and personality. - Participated in the development process from the definition, through design, build, test, release, and maintenance. - Researched and tracked advancements in mobile apps across ever-changing design world. - Managed all the web assets including banners, videos, images, and landing pages. ### UI/UX Designer Consultant @ Shape Security Jan 2013 – Jan 2013 | Mountain View, CA Shape uses artificial intelligence to fight artificial users. Worked with Lead Designer in creative processes and visual development for the startup at the beginning stages of its formation. Expanded brand awareness and preparing various collateral material for the new exciting product in the cyber security area. - Explored new design directions to construct a brand and increase the brand awareness in desired client circles. - Executed print and web marketing collateral reflecting brand's core ideas and purposefulness on the cyber security markets. - Illustrated infographics for cyber security-related concepts maintaining a cohesive visual style and graphical consistency for all design deliverables. - Developed visual features for a future company's product and articulating design decisions to design and sales teams. ### Art Editor @ La Voz Weekly Jan 2009 – Jan 2010 | Cupertino, CA I was an Art Director in a student weekly newspaper LaVoz Weekly (The Voice) in the De Anza College, Cupertino. My position included designing various featured spreads, which have collected some of the awards for the newspaper, illustration, and managing some weekly columns, such as weather, games, etc. - Designed graphics, manipulated images, illustrated pictures to accompany stories and won multiple awards for the newspaper. - Developed spreads and visuals for featured articles, which increased the number of readers and stimulated newspaper’s visibility. - Created learning materials and educated the team expanding their knowledge about basic design principles saving time and resources. - Designed a framework to reflect on completed projects improving overall newspaper standards. ### UI/UX Designer @ Zazzle.com Jan 2007 – Jan 2009 | Redwood City, CA When Zazzle has developed a breakthrough system for displaying images on their virtual products, I joined the team that helped to push the raw data to its refined published stage. The innovative multistage process was a great opportunity to learn and excel my skills. Then, as the range of the products became broader, my position involved new tasks including helping in the photo shoots, working with graphics of the leading brands such as Nickelodeon, Disney, etc., and tutoring the overseas resources. - Worked closely with web engineers and marketing processing or manipulating images was improving efficiency of an innovative multistage process and saving the company time as well as funds. - Developed several new Photoshop techniques to select models’ hair, raising overall standards, efficiency, and saving time. - Trained in-house and outsourced employees standardizing desirable quality across multiple decentralized platforms. - Exercised technical support in photo sessions taking care of problems on their early stage when fixing is saving time during the production phase. ## Education ### Bachelor of Science (B.S.) in Design and Visual Communications San Francisco State University ### Graphic Design De Anza College ## Contact & Social - LinkedIn: https://linkedin.com/in/juliagrosman - Behance: http://www.behance.net/juliagrosman - Dribbble: http://dribbble.com/juliakoza --- Source: https://flows.cv/juliagrosman JSON Resume: https://flows.cv/juliagrosman/resume.json Last updated: 2026-04-13