My Places is a mobile app where users can provide recommendations to their network about their favorite places around the world.

• Working on a team of 5 software engineers, my role includes building the app's back-end Express server with Typescript

• Creating a relational database with PostgreSQL

• API functionality between the front-end and back-end with CORS

• Designing and developing front-end features using React Native, Redux and TypeScript

Tech stack: React, React Native, Express, Node, PostgreSQL, Redux, Typescript, Google Maps API.

• Led the development and execution of targeted marketing campaigns, resulting in a 30% increase in brand awareness, a 25% boost in customer retention, and a 40% rise in app installations on the Apple Arcade store within one year.

• Implemented innovative digital marketing strategies, including social media advertising, influencer partnerships, and email marketing, which contributed to a 35% increase in user engagement.

• Enhanced stakeholder communication by developing a comprehensive content plan that clearly conveyed the app's unique features and benefits, leading to a 20% improvement in stakeholder satisfaction

• Fostered a strong community presence through regular engagement initiatives, including Q&A sessions and feedback surveys, improving external communication and increasing positive reviews by 50%.

• Successfully onboarded and trained over 20 new clients onto the Meero platform.

• Fostered and maintained strong relationships with key stakeholders, managing accounts valued at over $1M, resulting in a 30% year-over-year growth in account value.

• Took charge of major accounts in the Latin American and US markets, leading to a 20% increase in market penetration and client retention in these regions.

• Conducted weekly check-ins with clients, reducing issue resolution time by 40% and increasing client satisfaction scores by 25%.

• Tracked and analyzed KPIs effectively, providing data-driven insights that led to a 15% improvement in marketing campaign performance and a 10% increase in overall ROI.

• Collaborated with internal teams across various departments, streamlining processes that improved project delivery and enhanced cross-functional team efficiency.

• Established trust, loyalty, and built strong relationships with clients.

• Served as the main point of contact.

• Responsible for client’s initial engagement period/ onboarding process.

• Played a critical communications role by regularly interacting and educating clients.

• Worked to meet and exceed customer expectations.

• Proactively checking for upselling /cross-selling opportunities.

• Assessed of short and long-term goals and report progress.

• Worked closely with other team members on the identification and tracking of enhancement requests for future features, functionality and possible expansions.