Working closely with Customer Experience and Customer Service teams to enhance the end-to-end product experience, aligning design strategy with business OKRs and fostering trust between customers and the company. Focusing on discovery and user journey mapping to identify pain points and opportunities for improvement.

Leveraging data analysis and competitor research to drive A/B testing and experimentation across products, optimising engagement and usability. Leading the creation of a unified, consistent design system while streamlining cross-functional communication to ensure seamless execution from concept to release.

At the a55, I redesigned the credit request journey for micro-entrepreneurs through our digital platform. To achieve this, I conducted user research interviews to identify their profiles and pain points, which informed the creation of new user journeys.

Throughout the design process, I conducted several usability tests on high-fidelity prototypes to validate the design's effectiveness. After launching, I monitored key metrics to ensure users were having a seamless experience. My efforts contributed to enhancing the user experience for micro-entrepreneurs seeking credit, allowing a55 to provide a valuable service to its customers.

As a user interface and experience designer for a virtual assistant for Brazilian citizens, my responsibilities included conducting a comprehensive behaviour and needs survey to gain insight into users' expectations. Based on the findings, I created user stories and personas to design an intuitive user experience. Additionally, I mapped out all contact points between users and the virtual assistant and crafted the dialogue language for a natural and engaging interaction.

To ensure the product's success, I created a high-fidelity prototype that simulated the user experience across various platforms, including websites and mobile apps. I leveraged my Ionic 4 and Angular skills to develop design system components that align with the product's vision and brand identity.

I worked on B2B and B2C products, identifying requirements, studying user flow and scenarios, making high fidelity interactive prototypes and communicating findings to key stakeholders, supporting and advising the development team on issues and bugs. I also actively worked on improvements in the Farm Management product (mobile app and web platform), in which I carried out design thinking processes, documentation, persona, journey mapping, prototypes and user tests.

I created and developed the new interface of the "Amil Credenciado Dental" portal and the internal platform of time management, aiming for mobile-first. During the projects I had been responsible for the elaboration of qualitative research, application of usability testing, creation of wireframes and testable prototypes, style guides documentation and frontend development. The projects were managed through Scrum and Agile Methodology.