Passionate and skilled Multidisciplinary Designer | Graphic design, Branding, UX/UI, and more
As a Multidisciplinary Designer with 10+ years of experience in both agency and in-house creative teams, I possess a strong understanding of designing intuitive and creative solutions, ranging from enhancing user experiences to branding visually compelling campaigns.
Design and deliver intuitive communication products through iterations ranging from low fidelity to high fidelity explorations and prototypes
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Close collaboration with content writers and communications managers to create the most effective balance of user needs and stakeholder requirements
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Manage and support the creative needs of 10+ business groups for cross-channel programs, events, and communication strategies (e.g. internal website design, email templates, event branding, and graphic development)
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Developed and launched a refreshed design system for internal communication needs by building a cohesive visual storytelling experience across all associate touchpoints (emails, presentations, events, intranet, etc.)
Collaborated on a cross-functional team of Product Strategists, Product Managers, UX Researchers and other UX Designers to develop an open-source food redistribution / food waste prevention mobile app
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Developed user personas, created user flows, and produced low-fidelity and high-fidelity conceptual wireframes based on the insights provided by the UX Research team (compiled from user interviews, literature and competitive analysis)
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Partnered with the Product Strategy team to develop a PRD (product requirements document) for the MVP (minimum viable product)
Manage timelines and competing priorities by delegating tasks to more junior designers and freelancers, ensuring brand consistency across projects
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Help mentor and inspire junior members of the creative team, teaching them team standard operating procedures
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Translate complex client vision into engaging visual solutions for product communications by collaborating with the Creative Director across 5+ accounts
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Build wireframes and prototypes for digital interactive learning products (including mobile) to ensure the UI (user interface) and overall UX (user experience) met client and user needs
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Annotate screen mockups with detailed design specifications to communicate design decisions to developers/engineers and ensure accurate implementation and documentation
Proactively assess client needs and ensure expectations are met within timeline in partnership with account managers
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Collaborate with the Design Director for a variety of deliverables that include website layouts, iPad products, presentations, digital and print marketing collateral, and experiential event booth designs
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Prepress projects ensuring all included artwork, content, and files are set to production standards and requirements
