Leela is a wellness booking and shop platform (like ClassPass) where every class booking and product purchase automatically contributes to nonprofits creating community wellness spaces at no additional cost to users.

Presidio Pain Relief is a concierge pain management practice founded by Dr. Robert Savala MD (30+ years experience), specializing in spine, back, neck, and sports injury treatment with direct-pay care model.

• Built complete healthcare website from scratch using Framer, increasing user engagement by 161% (from 33 seconds to 1 minute 26 seconds) and driving 29.2% organic search growth in 30 days

• Reduced patient objections and clarified urgency of care by conducting limbic mapping interviews with 4 patients across key demographics, incorporating neuromarketing insights into trust-centered messaging strategy

• Achieved excellent accessibility scores (90-100) and HIPAA compliance by designing with WCAG 2.1 and ARIA standards, validated through PageSpeed Insights audits

Polyaura is an AI startup building conversational agents with private memory capabilities, specializing in privacy-focused interfaces that enable personalization and memory retention across personal, work, and social contexts.

• Increased weekly user engagement by 14% and achieved 70% retention by designing AI-powered chat interface and knowledge discovery flows from concept to launch

• Reimagined AI interface and built design system on Storybook.js, defining product strategy for AI chat, personalization, and memory features

• Improved AI interaction quality and safeguarded user trust by defining conversation design guidelines, usability testing protocols, and privacy-compliant feedback loops with founder and engineering

• Raised user satisfaction from 3.5 to 4.3/5 by owning design system and brand voice, introducing engineering handoff standards that reduced UI inconsistencies and accelerated iteration

• Established design culture through 10-week mentorship program for interns, introducing design critiques that improved decision-making speed and achieved 4.95/5 team satisfaction

Tripmix is a travel marketplace app, enabling creators to monetize travel content through shoppable itineraries and affiliate marketing.

• Launched AI-powered travel itinerary app from concept to App Store, securing 419+ downloads and 3.44 daily sessions per active device in 8 months using Figma, Bravo Studio, and Xano

• Reduced bounce rates by 18% by designing iOS and Android interfaces through rapid prototyping and iterative usability testing for collaborative planning and offline features

• Guided leadership strategy by conducting competitor analysis and 57 user interviews, uncovering 13 positioning strategies and defining 11 customer segments for product roadmap