# Juliana Viado > AI Product Designer @ Leela | Agentic & Conversational AI Design | Design Systems | Accessibility-first | Behavioral Science Location: San Francisco Bay Area, United States Profile: https://flows.cv/julianaviado Coaching 11U volleyball taught me that mastering fundamentals allows you to break the rules strategically. I approach product design the same way. Understanding user mental models and design principles deeply, and then knowing when to challenge conventions and repurpose ideas to create breakthrough (seemingly novel) experiences. I believe technology should bring people together, not isolate them. I focus on creating interfaces that feel personal and trustworthy, especially in AI, where users need to feel safe and understood. I know how to move fast, think strategically, and ship products that users love. In my first year of product design, I taught myself design, led two product teams, and won four awards. I am no stranger to taking initiative or working independently, having spent the past two years working in stealth AI startups as a founding designer. My approach combines behavioral science with startup grit, ensuring every interaction aligns with both user mental models and business goals while minimizing friction in AI adoption. You can find me browsing on Superme.ai or reading Medium/Substack articles on growth, behavioral science, and accessibility out of the office. I solve the problems that keep you up at night (because it keeps me up too): • Making complex interactions feel effortless • Designing for users who don't understand your product yet • Bridging the gap between engineering and user needs • Creating design systems that scale with your growth Teamwork & Play! As the person behind 16 designers' hackathon wins and 100+ student breakthroughs, I create environments where we address underserved markets, challenge conventional thinking, build for simplicity, and sequence complexity. Whether you need someone to bridge design and ML engineering, conduct AI usability research, or advocate for responsible AI practices, I am your design ally. Looking for my next adventure with innovative startups, AI companies like Claude, Grok, Gemini, or OpenAI, or forward-thinking product teams eager to integrate AI. Interested in discussing future designs or updating legacy ones? Drop me a line at viadojuliana@gmail.com or send me a DM here on LinkedIn. ## Work Experience ### Product Designer @ Leela Jan 2025 – Present | San Francisco Bay Area Leela is a wellness booking and shop platform (like ClassPass) where every class booking and product purchase automatically contributes to nonprofits creating community wellness spaces at no additional cost to users. ### Web Designer @ Presidio Pain Relief Jan 2024 – Present | San Francisco Bay Area Presidio Pain Relief is a concierge pain management practice founded by Dr. Robert Savala MD (30+ years experience), specializing in spine, back, neck, and sports injury treatment with direct-pay care model. • Built complete healthcare website from scratch using Framer, increasing user engagement by 161% (from 33 seconds to 1 minute 26 seconds) and driving 29.2% organic search growth in 30 days • Reduced patient objections and clarified urgency of care by conducting limbic mapping interviews with 4 patients across key demographics, incorporating neuromarketing insights into trust-centered messaging strategy • Achieved excellent accessibility scores (90-100) and HIPAA compliance by designing with WCAG 2.1 and ARIA standards, validated through PageSpeed Insights audits ### Founding Designer @ Polyaura Jan 2024 – Jan 2025 | San Francisco Bay Area Polyaura is an AI startup building conversational agents with private memory capabilities, specializing in privacy-focused interfaces that enable personalization and memory retention across personal, work, and social contexts. • Increased weekly user engagement by 14% and achieved 70% retention by designing AI-powered chat interface and knowledge discovery flows from concept to launch • Reimagined AI interface and built design system on Storybook.js, defining product strategy for AI chat, personalization, and memory features • Improved AI interaction quality and safeguarded user trust by defining conversation design guidelines, usability testing protocols, and privacy-compliant feedback loops with founder and engineering • Raised user satisfaction from 3.5 to 4.3/5 by owning design system and brand voice, introducing engineering handoff standards that reduced UI inconsistencies and accelerated iteration • Established design culture through 10-week mentorship program for interns, introducing design critiques that improved decision-making speed and achieved 4.95/5 team satisfaction ### Product Designer @ Tripmix Jan 2023 – Jan 2024 | San Francisco Bay Area Tripmix is a travel marketplace app, enabling creators to monetize travel content through shoppable itineraries and affiliate marketing. • Launched AI-powered travel itinerary app from concept to App Store, securing 419+ downloads and 3.44 daily sessions per active device in 8 months using Figma, Bravo Studio, and Xano • Reduced bounce rates by 18% by designing iOS and Android interfaces through rapid prototyping and iterative usability testing for collaborative planning and offline features • Guided leadership strategy by conducting competitor analysis and 57 user interviews, uncovering 13 positioning strategies and defining 11 customer segments for product roadmap ### UX Designer @ Tripmix Jan 2023 – Jan 2023 | San Francisco Bay Area ### UX Designer @ Chefska's Cravings Jan 2023 – Jan 2024 ### UI/UX Designer @ Davis Computer Science Club Jan 2023 – Jan 2023 | Davis, California, United States • Led design strategy for a local boutique's trade-in webpage, repositioning from price competition to convenience value • Designed user-centric information architecture that clarified the 3-step process, reduced walk-in dissatisfaction, and optimized inventory acquisition for a business model dependent on student trade-ins ### Visual Designer @ #include at Davis Jan 2022 – Jan 2023 | Davis, California, United States ### Design Project Manager @ #include at Davis Jan 2023 – Jan 2023 | Davis, California, United States ### Project Manager @ Design Interactive Jan 2023 – Jan 2023 | Davis, California, United States ### Product Designer @ Design Interactive Jan 2022 – Jan 2022 | Davis, California, United States ### Marketing Director @ TEDxUCDavis Jan 2021 – Jan 2022 | Davis, California, United States ### Social Media Manager & Front Desk Representative @ UC ELITE Volleyball Club Jan 2020 – Jan 2021 | Hayward, California, United States ### Head Volleyball Coach @ UC ELITE Volleyball Club Jan 2019 – Jan 2021 | Hayward, California, United States Team Accomplishments: 🏆 2021 11u Girls Junior National Bid 🏆 2021 NCVA 11u Power League Runner-Up 🏆 2021 Bay View Girls 12's Estuary Division Champions ### Summer Coach @ SF Tremors VBC Jan 2018 – Jan 2018 | San Francisco, California, United States ## Education ### Bachelor of Arts - BA in Design University of California, Davis ## Contact & Social - LinkedIn: https://linkedin.com/in/juliana-viado --- Source: https://flows.cv/julianaviado JSON Resume: https://flows.cv/julianaviado/resume.json Last updated: 2026-04-13